Today, new social movements, advances in technology, and forces within business are overlapping to create a landscape glutted with challenges and opportunities. In many cases, these forces have driven the deployment of new technologies and the adoption of new behaviors, adding multiple layers to an already complex set of issues that must be navigated. Architects are searching for a solution that helps manage this complexity

1. Spark @ Mix Future of Architecture: Beyond Web 2.0 and SOA Mike Platt, Web Architect, Microsoft Corp Anne Thomas Manes, VP, Burton Group Dion Hinchcliffe, CTO, Sphere of Influence

4. Some of the participating Organizations:

6. Characteristics Async. / WS-* Async. / REST Communication Small (servers) Very Large No of types of devices Enterprise Consumer SOA Web 2.0 Name Centralized Decentralized Control Large Huge Total Demand Slow Fast Rate of change Large Huge Total Power Medium Global Connectivity Large Very Large No of devices Managed Unmanaged Organization

15. Tree of Life Content Distilled Intelligence Supplier Producer Consumer Distributor Business

16. EDGE Model Relationship Management Rich Content Collaboration Discovery Web 2.0 SOA COMPOSITION Single User / App Global User / App

17. Spark Model USER

18. Spark Model USER USER PROVIDER CONSUMER EDGE Long Tail CHANGE CONTROL STANDARD MONEY

19. Spark Model USER USER PROVIDER CONSUMER Open and Scalable Services Messaging, applications, monitoring and data TRUST and RELATIONSHIPS EDGE Long Tail CHANGE CONTROL STANDARD MONEY

20. Spark Model USER USER PROVIDER CONSUMER Open and Scalable Services Messaging, applications, monitoring and data TRUST and RELATIONSHIPS COMMUNITY DISCOVERY EDGE Long Tail CHANGE CONTROL STANDARD MONEY

21. Spark Model USER USER PROVIDER CONSUMER Open and Scalable Services Messaging, applications, monitoring and data TRUST and RELATIONSHIPS COMMUNITY DISCOVERY CONTENT and METACONTENT EDGE Long Tail CHANGE CONTROL STANDARD MONEY

28. Discussion

29. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.