A 10-minute summary about the practical application of business evaluation on the example of Kentucky Fried Chicken. Topics include: - Market appearance - Mission of the company - Outline of business observation - Methods of evaluation Hint: Download the presentation for extensive presenter explanations in the notes section. Icons will also be displayed correctly.

1. Kentucky Fried Chicken
Braukmann, Elliott, Lettinga, Groenestege, Portain, v. Doren

2. Situatieschets
Hoe presenteert zich de bedrijf?
Doelstelling
Merksterkte Groei „Real food fast“

3. Situatieschets
Wat wil de bedrijf?
Missie
C H A M P S

4. Observatieplan
Wat gaan wij observeren?
Marketing Mix
Product Prijs Promotie Plaats Personeel Klant

5. Observatieplan
Hoe gaan wij observeren?
Interviewer/Observator Mystery Shopper
 Lange termijn observatie  CHAMPS
 Recherche vooraf  Likert-Schaal
 Data-Analyse

6. Vragen
Ruimte voor discussie
Interviewer/Observator Mystery Shopper
 Lange termijn observatie  CHAMPS
 Recherche vooraf  Likert-Schaal
 Data-Analyse