Understanding social media for business - Moses Gomes
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This document discusses how social media can benefit businesses. It outlines the main benefits as being an important component of business strategy, a sales tool, and providing multimedia opportunities to reach more potential customers through less advertising. Additionally, it explains that social media allows businesses to drive traffic to other online sites, increase search engine optimization, gather customer feedback, and build true relationships with key audiences.
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Understanding social media for business - Moses Gomes
- 1. How Social Media can benefit your business Moses Gomes, Digital marketing Consultant
- 3. •It’s an important component of your business strategy •Sales tool •Multimedia opportunities: reach more through less •Drive traffic to your other online sites •Increase Search Engine Optimization •Gather feedback •To build true relationships with key audiences •Target key audience Want more reasons….
- 4. The average person is exposed to 3000 advertising messages/ day!!
- 5. Did you know only 14% of people trust advertisements?
- 6. 78% trust the recommendations of other consumers.
- 7. Social Media conversations are powered by •Blogs •Microblogs •Messenger platforms •Social networks •Social bookmarks •Discussion boards •Podcasts •Video sharing sites •Photo sharing sites •Virtual worlds •Wikis
- 8. • Facebook: the premier social networking site where users upload photos, make fan groups, have discussions, and “add friends • Twitter: a “microblogging” service where users frequently “follow” friends as a means for aggregating news, links and information • YouTube: the foremost online service for uploading and sharing videos. Users can subscribe to “channels,” and “add friends” • LinkedIn: a networking site aimed primarily at business interaction and professional relationships • Blogs: an informal means for generating unique content Primary tools for Social Media conversations
- 9. • The most widely circulated newspaper in America is USA Today, with a daily circulation of just over 2.1 million (Audit Bureau of Circulation) • Even if this daily circulation equated to the paper reaching a new set of 2.1 million people each day of every month (which is not the case at all), the resulting monthly circulation of 63.4 million would still be 3x smaller than Facebook’s unique monthly visitors (TechCrunch) • The most widely circulated magazine in America, AARP Bulletin, has a circulation of 24.5 million, which is just slightly larger than the monthly unique visitors attracted by Digg (Audit Bureau of Circulation) • The FOX News Channel, which has been the highest-rated cable news network for 90 months, has a total-day average viewing audience of 1.3 million viewers per hour and 15.6 million daily; which is less than the 16 million unique visitors LinkedIn sees monthly (Huffington Post) • Rush Limbaugh has the largest audience in all of talk radio with 14.75 million listeners, which is less than half the number of unique monthly visitors Twitter attracts (Talkers Magazine). Traditional Media By Comparison
- 10. Social Media Marketing Industry Report Marketers Using Social Media
- 11. Social Media Marketing Industry Report The ROI of Social Media
- 12. Be Consistent Be Committed Know your level of participation – take it slow Don’t be scared – if you don’t try, nothing happens Be a sponge: Keep listening / learning and participating Be Transparent Continue to revisit your goals / plan because social media moves fast Remember it’s a DIALOGUE Remember to take conversation offline