This presentation highlights the different departments in a public relations agency. students studying Agency PR and Strategic Public Relations should refer to this presentation

1. Moses Gomes
Identity Brand Consultants
www.identity-brands.com

2. 
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Business Development
Client Service
Media relations
Media Tracking
Administration

3. CEO
Account Head
Media Relation
Head
Admin
Client Service
Media relations
Accounts dept
Team1
Regional Media
relations
Tracking
reports
Team2
Media Tracking

4. Client Servicing is managing a client and be a
one point contact between the agency – client
and client – media. In most agencies it
comprises a team “Client Service Team” or CST

5. 
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Manage the team
And also manage the client
Delegate the responsibilities
Organize
Prioritize
Team training
Ensure smooth flow of work

7. In the beginning
Strategy
planning
Seminar &
conferences
Client
service
team
Media
intelligence
Editorial
services
Media
monitoring

8. After 40 to 50 days
Strategy
planning
Seminar &
conferences
Client
service
team
Media
intelligence
Editorial
services
Media
monitoring

9. Usually after 3 months or crisis
Strategy
planning
Seminar &
conferences
Client
service
team
Media
intelligence
Editorial
services
Media
monitoring

10. Again back to normal before
The end of 4th month
Client
service
team
Strategy
planning
Seminar &
conferences
Media
intelligence
Editorial
services
Media
monitoring

11. Media Relations is managing between the
client service team and journalists and be a one
point contact between the agency – media and
client – media. In most agencies it comprises a
team “Client Service Team” or in some agency
it is a stand alone dept.

12. 
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Manage the journalists
Be in constant touch with the journos to understand
the current trends in media
And also manage the CST or Client in some cases
Delegate the responsibilities to trainees and
executives
Organize and pitch to media Press releases, event
invites
Training the other departments on what stories will
interest media
Ensure smooth flow of work and TIMELY COVERAGE

14. Administration department is involved in
managing the financials and media monitoring
for clients. This team tracks for coverage and
complies dossier are the end of month.
The admin dept along with the CST ensures the
dossier is compiled at the end of the month and
all the evaluations are done as per the
guidelines laid.

15. Admin
Media
relations
Client Service