Presented by Kate Goldvasser at the "Monetization and Video" Workshop sponsored by Brightcove on February 9th, 2010 in Paris.

1. The New York Times Media Group
The New York Times Media Group delivers the
combined power of:
The New York Times
The International Herald Tribune
The NY Times.com & The Global Edition
of The NY Times/IHT
Boston.com
About.com
Reaching a Worldwide Audience of:
Opinion Leaders
Influentials®
C-Level Executives
Business Decision Makers

2. Large, Global Reach
A news department staff of over 1,200 Worldwide
in 37 news bureaus worldwide.
29.1 million uniques
Over 886 million page views
Toronto Cambridge
London Berlin Moscow Source:
New York Paris Prague Uniques: Nielsen US June 09 & ComScore Non US, September 09;
+10 U.S. Pageviews: WebTrends Sep 09
Bureaus Frankfurt Rome
Istanbul Beijing Tokyo
Jerusalem
Mexico City Cairo
Shanghai
Hong Kong
Bogotá Dakar New Delhi
Baghdad
Nairobi
Jakarta
Rio de Janeiro
USA
21.5 million uniques
Over 703 million page views
Source:
US Nielsen Online NetView Sep 09
Pageviews: WebTrends Sep 09

3. WHAT IS OUR VIDEO PRODUCT
NYTimes.com video
The New York Times has established itself as a
leading provider of online video content. Produced
by a team of New York Times journalists, video
producers and freelancers around the world, up to
80-100 new videos are uploaded each month.
The main Video Channels include Latest Stories,
News, Business, Technology, Politics, Sports,
Opinion, Health, Environment, Arts, Style, Travel,
Movies, etc.
The New York Times has several Video Feed
partnerships in place with Reuters – Breaking News
Channel, CNBC – Technology, Business, Politics
Channels

4. WHAT IS OUR VIDEO PRODUCT
NYTimes.com video
Unlike other news sites, our reporters are the
primary force behind online videos. Regular weekly
features include Movie Minutes (movie reviews with
Times Critic A.O. Scott), Circuits (a series with
technology product reviews), Minimalist, Executive
Pursuits, and our international coverage including a
regular weekly report from the Paris bureau at the
IHT.
David Pogue our technology reporter, David Carr
(The Carpetbagger), our entertainment and awards
reporter and Mark Bittman (The Minimalist), our food
reporter are examples of great journalists who
have lent their expertise to video and have a
dedicated fan audience beyond the newspaper.
David Pogue, in particular, who reviews latest
technology products has gathered the trust of
thousands of readers and viewers with his simple
and entertaining videos. A great example is his
video on the Windows Vista which had 1 million
streams in one month. The video became a hot
discussion topic in the blogosphere.

5. WHAT IS OUR VIDEO TRAFFIC
NYTimes.com video exposure, traffic, audience engagement
NYTimes.com videos are being heavily promoted on
the Global Edition & US Edition Home Pages, on
the main Section Fronts and through Article Pages
Multimedia features.
NYTimes.com video averages in millions streams
per month. This breaks down between streams in
the video library (http://video.on.nytimes.com) and
streams on the Home Page and Article pages.
The NYTimes.com video library contains more than
1500 regularly updated videos.
The level of the audience engagement with the New
York Times videos is quite high. The average
amount of videos viewed per month is 3 videos per
user per month.

6. WHAT IS OUR VIDEO PLATFORM
NYTimes.com video library, video player
NYTimes.com new Video Platform powered by
Brightcove 3 was launched in October 2008. It offers
several important benefits over the previous platform
powered by TheFeedRoom:
It allows for NYTimes.com video content to be more
easily integrated into the content sections and provides
an enhanced user experience. Players with a high
definition format can be found on the Home Page,
Article pages, Blogs and Video Library.
A complete redesign of the Video Library Page with a
black background that differentiates the content and
allows for an easy viewing experience on the eyes like
Hulu’s ‘’lower lights’’ feature.
Widescreen format that displays high definition videos
in 16x9 format.
Individual player pages for each video for increased
search engine friendliness.
Social sharing features to post videos on Facebook,
Digg, Mixx, Yahoo Buzz, LinkedIn.

7. HOW WE ARE MONETIZING OUR VIDEO CONTENT
NYTimes.com video ad products: Home Page Video Sponsorship
Advertisers can align themselves with credible,
trustworthy and superior video content on
NYTimes.com.
We are offering HIGH IMPACT Video Sponsorship
opportunities:
Home Page Video Sponsorship is an exclusive
opportunity for one advertiser to associate their
brand with high-quality video journalism featured on
the Global Edition & US Edition Home Pages.
Video Sponsorship includes:
15 second pre-roll ad served before the
first & third video featured on the
NYTimes.com Home Pages
Sold on impression basis

8. HOW WE ARE MONETIZING OUR VIDEO CONTENT
NYTimes.com video ad products: Video Channels Sponsorship
We are offering CONTEXTUAL Video Sponsorship
opportunities:
Video Channels Sponsorship: one advertiser can
own one or more Video Channels and contextually
align their pre-roll creative with relevant and high-
quality video stories.
Channels include Latest Stories, News, Business,
Technology, Politics, Sports, Opinion, Health,
Environment, Arts, Style, Travel, Movies, etc.*
Video Channel Sponsorship includes:
15 second pre-roll ad served every odd
video in the video channel
Companion Big Ad on the Video page
(336x280)
Sold on impression basis for each Channel

9. HOW WE ARE MONETIZING OUR VIDEO CONTENT
NYTimes.com video ad products: Article Pages Video Sponsorship
We are offering ENGAGING Video Sponsorship
opportunities:
Article Page Video Sponsorship: the Article page
player allows our audience to read and watch
related content in a truly immersive environment.
This is a highly engaging user experience and one
that an advertiser can use to reach users across
NYTimes.com.
Article Page Video Sponsorship includes:
15 pre-roll ad served every odd video
Sold on impression basis for each channel

10. HOW WE ARE MONETIZING OUR VIDEO CONTENT
Custom video ad products: Video Lounge
The Video Lounge provides an advertiser the
opportunity to tell a story using long-form video.
NYTimes.com readers can access the Video Lounge
through a custom traffic-driving media plan as well as
fixed video thumbnails featured on the site.
When a reader clicks on one of the traffic drivers a new,
exclusive window appears dedicated exclusively to
advertiser video content.
The Video Lounge features:
Up to 100 minutes of long-form video advertising
Unlimited video lengths (best practice for ideal
user experience is approx five minutes per video)
“Send to Friend” functionality to enable viral video
sharing
Click here for a live demo.

11. HOW WE ARE MONETIZING OUR VIDEO CONTENT
FedEx – Video Lounge Case Study
Client’s Objectives
Communicate the Strategic Corporate Vision of FedEx as
well as extend the FedEx "Purple Promise" - "To make
every FedEx experience outstanding."
The New York Times Solution
Via the “Video Lounge” on NYTimes.com, FedEx was able
to take advantage of a high-profile, custom opportunity as
well as showcase their long-form video content.
Program Elements
Online: For one month, FedEx owned 100% SOV of the
Video Lounge including:
Branded “thumbnails” featured on the NYTimes.com
Video Tab
Dedicated FedEx Video Player
Co-branded traffic driving impressions
Results
Traffic-driving ads, thumbnails and the FedEx companion
Big Ad on the Video Lounge had click-through-rates of
unprecedented performance.
Average time spent per FedEx video showed the majority of
viewers watched the entire clip and engaged with the brand.

12. HOW WE ARE MONETIZING OUR VIDEO CONTENT
Multi Channel video ad products: Video Podcast Sponsorship
Advertisers have the option of showcasing their video
creative in other environments and ad units besides pre-roll
video on NYTimes.com
One exclusive advertiser can sponsor NYTimes.com
video podcasts and be among the first to reach this
influential, engaged audience on-the-go.
Distributed through iTunes, video podcasts are
roughly 2-3 minutes in length and range in content.
Video podcasts include: Latest Stories, World News,
Best of New York Times Video, Tech, The
Minimalist (Dining & Wine), Movie Minutes and
Science.
One advertiser can feature up to :30 second pre-roll
before each video Podcast.

13. HOW WE ARE MONETIZING OUR VIDEO CONTENT
Multi Channel video ad products: NYT channels Sponsorship on YouTube
An advertiser can now align with NYTimes.com video
content that appears on the New York Times channel on
YouTube. This is a unique opportunity to align with the
most viral content NYTimes.com produces.
Watched more than a million times each month on
YouTube, our content includes technology product
reviews, movie reviews, travel features, style and
fashion videos, dining, and more.
An advertiser can own a 100% share of voice of the
NYTimes.com video on a monthly basis.
There are two ad positions available:
YouTube In Video Ads: The Flash overlay ad
will appear 15 seconds into the video. The user
can click to display a video ad or interactive
Flash ad within the YouTube video player or to
go directly to a click-through URL.
The 300x250 companion display ad is optional
but highly recommended. These elements are
road-blocked for same advertiser/campaign
when presented together.

14. HOW WE ARE MONETIZING OUR VIDEO CONTENT
NEW video ad products: Full Page Video Interstitial
This brand new, full page video interstitial is a unique
opportunity for an advertiser to showcase video and
connect with users. The page darkens and a large format
video player streams up to 30 seconds of content, after
which the user lands on their desired article page.
Additional Opportunity: the resulting article page can
feature a leave-behind roadblock composed of a synched
Big Ad and Leaderboard that allows the user to replay the
video.
Advertiser Benefits:
Leverage existing video assets
Avoid creative burnout with 1X frequency cap/day
Facilitate sharing; the unit provides the ability to link
to your areas on Twitter, Facebook, and YouTube.
Specs:
Video size: 430x800 (overall canvas 524x800)
Click here for a live demo. Animation: up to 30 seconds
Branding Logo: 88x31

15. HOW WE ARE MONETIZING OUR VIDEO CONTENT
NEW video ad products: Times Cast
Times Cast is an original daily video news digest,
5-6 minutes in length, and produced Monday-
Friday. The video is featured in the main photo
pod on the Home Page each day for a set period
of time.
This is the true insider’s view of how the news is
created - reporters and editors will discuss the
stories they are working on and the developments
they are tracking. The show may feature a regular
look inside the “Page One” meeting, the twice-daily
meeting in which the editors make decisions about
what will appear on the Web and in print.
Advertiser Benefits:
An exclusive Sponsorship
Never-been-done before, above-the-fold Home
Page opportunity
Multiple ad units provide an advertiser with a
dominating ownership presence
Regular viewing time on the Home Page