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任天堂的轉型故事
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Gccfwii
1.
故事文案/黃祖強 視覺設計/高淑貞 版權所有,請保持著作完整性,歡迎自由分享。 電玩
啟示錄
2.
版權所有,請保持著作完整性,歡迎自由分享。 任天堂的電動玩具在前 兩年,
GameCube 在美國市場 賣得不如新力 PS2 和微軟 Xbox ,讓任天堂決定在產品開發 上徹底改變。
3.
版權所有,請保持著作完整性,歡迎自由分享。 希望下一個產品是更便宜 、更容易玩,並且能夠吸
引到新的玩家,甚至於從 沒買過電玩的人。
4.
版權所有,請保持著作完整性,歡迎自由分享。 但沒有 PS3
速度以及 Xbox 360 精美圖形,要怎麼 能找到產品的獨特性呢?
5.
版權所有,請保持著作完整性,歡迎自由分享。 他們研發出一種無線的動 作感測控制器,使得玩遊
戲可以用運動的方式進行。
6.
版權所有,請保持著作完整性,歡迎自由分享。 確實是突破的研發。
7.
版權所有,請保持著作完整性,歡迎自由分享。 另外一點是主動尋求外界 的合作。無論軟體授權或
開發合作都打破本位保守 主義…
8.
版權所有,請保持著作完整性,歡迎自由分享。 Namco Bandai
的營運長 ---- 鵜之澤伸,就很驚訝,因 為他從未見過任天堂有這 樣的態度。
9.
版權所有,請保持著作完整性,歡迎自由分享。 Wii 熱賣,使得任天堂在
2006 會計年度 (2006 年 4 月 ~ 2007 年 3 月 ) 純利潤比前一年增加 77.2 %, 達到 1742 億 9000 萬日圓。
10.
版權所有,請保持著作完整性,歡迎自由分享。 至 2007
年五月, Wii 在日本 賣出 249 萬台,是 PS3 和 Xbox 銷售量加總的兩倍。
11.
版權所有,請保持著作完整性,歡迎自由分享。 重新站起來靠的就是 「開放」與「改變」!
12.
- Next to
Comment - 版權所有,請保持著作完整性,歡迎自由分享。
13.
版權所有,請保持著作完整性,歡迎自由分享。 什麼東西對我們最有價值?其實就是 和我們不同意見的東西,我們開發新
的觀念並不難,難的是要能夠從舊的 觀念中跳脫出來,任天堂能夠從失敗 中領悟到開放的重要性,才是 Wii 研 發成功的關鍵。 --- 石滋宜 ---
14.
◎ 改變的第一步通常意味著把舊東西丟掉。如果你是領 導者,怎樣讓同仁願意想改變?
總裁學苑 ∣ 相關文章 ∣ 更多內容 ∣ 互動討論區 ∣ 我的建議 ( 歡迎回到總裁學苑的「互動討論區」,與我們共同分享您的心得與感想 ) 版權所有,請保持著作完整性,歡迎自由分享。 思考 回饋 與
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