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Social Media Buzz Report Gurtenfestival 2011
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Social Media Buzz Report Gurtenfestival 2011
1.
Social Media Buzz
Report Gurtenfestival 2011 Biel, Juli 2011, Dominic Stöcklin (@dstoecklin) & Angelo Aloise @aloisea Bild: http://www.gurtenfestival.ch
2.
Buzz zum Gurtenfestival
Während dem Festival war Twitter der Most mentions relevanteste Kanal @Gurtenfestival @mattkay @leumund Top influencer @thetings @leumund @dworni © 2011, Goldbach Interactive 2
3.
Buzz zu den
Bands Most mentions @Gurtenfestival @JCFanzone @Rockthebeat88 Top influencer @Calle13Oficial @Chromeo @thethings © 2011, Goldbach Interactive 3
4.
Die 3 Bühnen
im Vergleich Share of Voice (all sources) 64% der Band Mentions wurden über die Bands gemacht welche auf der Hauptbühne gespielt haben. Die Bands welche am Samstag auf der Hauptbühne gespielt haben, wurden am meisten erwähnt. © 2011, Goldbach Interactive 4
5.
Gurtenfestival: Buzz Graph Buzz
Graph: 1.Tag (14.07.2011) Buzz Graph: 2.Tag (15.07.2011) © 2011, Goldbach Interactive 5
6.
Gurtenfestival: Buzz Graph Buzz
Graph: 3.Tag (16.07.2011) Buzz Graph: 4.Tag (15.07.2011) © 2011, Goldbach Interactive 6
7.
Demographie © 2011, Goldbach
Interactive 7
8.
Erläuterungen
Zeitraum der Analyse • 11.Juli 2011 bis 18.Juli 2011 Untersuchungsgegenstand • Gurtenfestival 2011 • Bands Eingrenzungen • Keine Landeseinschränkung • Keine Spracheingrenzung Quellen • Blogs, Foren, Twitter, News Tool • Sysomos Heartbeat © 2011, Goldbach Interactive 8
9.
GOLDBACH INTERACTIVE (Schweiz)
AG Dominic Stöcklin Mattenstrasse 90, 2503 Biel/Bienne Social Media Berater, Verantwortlicher Monitoring Seestrasse 39, 8700 Küsnacht dominic.stoecklin@goldbachinteractive.ch twitter.com/dstoecklin www.goldbachinteractive.com Angelo Aloise Projektleiter Social Media GOLDBACH MOBILE (Schweiz) AG angelo.aloise@goldbachinteractive.ch Mantelgasse 10, 8008 Zürich twitter.com/aloisea www.goldbachmobile.com Merci.
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