An analytic inquiry into the possibilities of designing a culture of innovation in an enterprise. Understanding the building blocks and change agents of organizational culture.
2. Culture is the dynamic organization of social
relations and the
associated residues of dominant ideologies
Assumption:
3. Through ideology, seeding ideas, mass
propaganda, targeted campaigns, social
interactions, virtual and physical games,
experiencing the aesthetics, experiencing
technology
How can we design culture?
4. Derive social archetypes
Absorb existing instincts
Observe transient behaviors
Generate a nascent stimuli
Follow the ripples and responses
Steps in Designing a Culture
5. Inject culture of innovation by opening up the
barriers to thinking and action
Liberate people from inertial systems and culture
Barriers to thinking are essentially the baggage of an
inertial culture
Where to begin ?
6. Create a chaos in the prevailing logic of an inertial
culture
Identify the weak spots in the resultant chaos
Where to begin ?
7. Create a cultural mix of futurists and existing thought leaders
Introduce change agents and catalysts in the cultural mix
Let the change agents to give a direction to the mix
Let the catalysts reduce the threshold barriers to change
What to do next ?
8. Observe the evolving patterns
Understand the behavioral changes
Absorb different layers of evolving interest groups
Continuously monitor the developing culture
Spread the new ideas beyond the boundaries of
action
Minimize the layers of resistance and inaction
Maximize the reach of change agents
What to do next ?
9. Action oriented people
People oriented information systems
Innovation driven instincts
Iteratively constructed thought processes
Socially conscious thought leaders
Thought leaders inspiring further action
What do we have finally?