1.
PASSION
PROJECT
GOKART 600 2018

2.
TEAM FRANCE
Passion/PROJECT
Find your passion.

3.
03
Mid-careerprofessionals seekingadditionaleducation.

4.
CompanyOverview
04
Passion Project helps mid-career professionals
discover and pursue what makes them happy.

5.
We believe that helping people
find a passion project will help
them be happier as individuals
and more connected to their
loved ones.
OUR BELIEF

6.
06
Only 1 in 3 Americans are very happy.
- The Harris Poll
THE PROBLEM
SURVEY PREFORMED 2002-2017

7.
07
Nearly 40% of Americans rarely engage in
hobbies and pastimes they enjoy.
- The Harris Poll
THE PROBLEM
SURVEY PREFORMED 2002-2017

8.
Every day after work I go home
– and a lot of friends feel this
way – I work, I work out, and I
go home. That's it. Life becomes
boring, routine. It's not fulfilling.
Meagan Riley, 38
MID-CAREER PROFESSIONALS ARE UNHAPPY
08

9.
We help people find a passion,
connecting them with real-life
experiences and community that
help them in their pursuit.
OUR SOLUTION
PASSION PROJECT

10.
/CREATIVITY

11.
11
TheExperienceEconomy
“Thereisafundamentalshiftinconsumer
valuestowardexperiences,withspending
onexperiencesliketravel,leisureand
foodservicetoriseto$8trillionby2030.”
–Euromonitor

12.
WE’RE NOT THE COMPETITION
Masterclass Airbnb

13.
13
INPUTS
• No paid employees
• $50,000 marketing investment from founders
• Minimum Viable Product - 1 region
TESTING AND VALIDATION
OUTPUTS
• Proof of concept
• Real Customers ($3/click, 10% interest; 15% of interested parties
• buy)
• Market Insights
• Customer feedback
• Model to prove Return on Investment

14.
TheBusinessModel
14
We’ve assumed a 20% vendor fee on any
experience booked. Looking ahead, we’ll
explore a premium passion finding experience.

15.
TheMarketingPlan
15
OUR
TEST:
We’ll take on the
challenge of a two-sided
market with a $50k spend
focused on one region,
potentially New York.
YEAR
ONE:
We’ll target 1 region
and create 12
experiences.
Marketing spend:
$250k
YEAR
TWO:
We’ll target 2 regions
and create 24
experiences.
Marketing spend:
$500k
YEAR
THREE:
We’ll target 5 regions
and create 60
experiences.
Marketing spend:
$1mm

16.
THE
FINANCIAL
MODEL
16
TEST YEAR 1 YEAR 2 YEAR 3
# of Regions 1 1 2 5
REVENUE
B to B sign up fee 0 60,000 120,000 300,000
B to B 20% of experience fee 100,000 500,000 1,000,000 4,000,000
Total Revenue $100,000 $560,000 $1,120,000 $4,300,000
Hosting & Maintenance 240 120,000 180,000 240,000
Content Creation 100 24,000 48,000 120,000
Total COGS 340 144,000 228,000 360,000
Gross Margin $99,660 $416,000 $892,000 $3,940,000
100% 74% 80% 92%
Personnel 0 200,000 450,000 600,000
Marketing 50,000 250,000 500,000 1,000,000
Facilities 0 5,000 5,000 5,000
Total SG&A 50,000 455,000 955,000 1,605,000
EBITDA $49,660 -$39,000 -$63,000 $2,335,000
Net Margin 50% -7% -6% 54%

17.
17
TheTeam
RAZAN
HANTASH
MICHELLE
POWERS
ANGIE
SWATFAGER
MATTHEW
VOLENEC
MATT
JOHNSON
TANNER
ANTOLAK
KATE
NOLAN

18.
OUR ASK
We’re seeking $50k to validate
our assumptions.
18

19.
OUR ASK
Or, we’re willing to sell the idea to
The Big Know for $250k today.
19

20.
TEAM FRANCE
THANKS
Find your passion.