GK 600: Maka
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The GoKart 600 is one day for the entire staff of GoKart Labs to invent a viable product or business in 600 minutes. To do this, we rely on our established methods for innovation, condensing our process down to a single day of fearless exploration. This is a 2018 business pitch that came out of the team drawing an audience and a human need, want or desire out of hats the day of the event. Audience: Native Americans Need/Want/Desire: Eat Better
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GK 600: Maka
- 2. TEAM BRAZIL 2 FOR NATIVE AMERICANS WHO WANT TO EAT BETTER
- 3. 3 “YOU ONLY HAVE THE MOST DIFFICULT MULTIFACTORIAL CHALLENGE ON EARTH. GOOD LUCK!” DR. ANGELA ERDRICH
- 4. 4 FOOD CHALLENGES FOR NATIVE AMERICANS 35% OF NATIVE CHILDREN ARE IMPOVERISHED 400% MORE LIKELY TO REPORT NOT HAVING ENOUGH TO EAT 42% OBESITY HIGHEST RISK OF TYPE-2 DIABETES
- 5. 5 GOVERNMENT ISN’T THE TOTAL ANSWER FEDERAL CORRECTIONS INDIAN HEALTH SERVICE $6,973 PER INMATE $1,297 PER PERSON
- 6. TEAM BRAZIL 6 WE WANT TO CREATE FOOD PROSPERITY
- 7. TEAM BRAZIL 7 AMPLIFY NATIVE PRODUCERS CREATE AWARENESS OF PRE-COLONIAL DIETS FUND REINVESTMENT IN NATIVE COMMUNITIES HMW
- 8. TEAM BRAZIL 8 PRODUCER • Ajei (A-he, means my heart) - Goes by Ali • 29 Years Old • Navajo • Single Mother • Lives Near Reservation in New Mexico • H.S Education • Maker / Dreamer • Full-Time Teacher / Makes $36K • Side Gig - Navajo Tea/ Green Thread - Cleansing Team - Calming and Purity • Lack of Distribution and Brand Awareness
- 9. TEAM BRAZIL 9 CUSTOMER • Katie (Kat) • Female • Lives in Brooklyn • Works at a Manhatten ad agency • 32 years old • No kids, but lives with partner • Makes $110K annually • Makes her own kambucha • Early adopter • Social influencer / large Insta following • Into eco-tourism • Into wellness trends and holistic health
- 10. TEAM BRAZIL 10 BUSINESS MODEL • B Corp • Minimum 51% Native Ownership • Share 50% of all profit with producers • Producers reinvest 10% of profit into local communities Price $39.95 Product Cost $12.00 Packaging $0.80 Inserts $0.55 Total Product Cost $13.35 Pick & Pack $1.00 Postage $5.50 Total Fulfillment Cost $6.50 Total COGS $19.85 Fees (cc, admin) $2.00 Gross Profit Per Box $18.10 Customer Acquisition Cost $8.00 Average Length of Subscription 12
- 11. TEAM BRAZIL 11 “SIMPLE AND WHOLESOME NATIVE INGREDIENTS LEAD TO BETTER HEALTH FOR ALL”
- 12. TEAM BRAZIL 12 • SIMPLE • NATURAL • WHOLESOME • ANCESTRAL
- 13. TEAM BRAZIL 13
- 14. TEAM BRAZIL 14
- 15. TEAM BRAZIL 15
- 16. TEAM BRAZIL 16 MARKETING AND SALES • PARTNER WITH SEED AND NATIVE HEALTH CONFERENCE • NATIVE AMERICAN ENTREPRENEURS FACEBOOK TARGETING • NATIVE AMERICAN BUSINESS ORGANIZATION AND ENTREPRENEUR PARTNERSHIPS • INSTAGRAM INFLUENCER CAMPAIGN • FASHION AND HEALTH SUBSCRIPTION BOX + HEALTH INTEREST FACEBOOK TARGETING
- 17. TEAM BRAZIL 17 ROADMAPSUBSCRIBERPRODUCER near next future MONTHLY SUBSCRIPTION BOX ENTREPRENEUR ÉDUCATION VR EXPERIENCE FOR DAY IN THE LIFE DIGITAL MARKETPLACE GRANT PROGRAM PROFIT SHARING ECO-TOURISM
- 18. TEAM BRAZIL 18 AMBER AMY DEVIN JAMIE TATESCOTTMATTHEWMARK OUR TEAM
- 19. TEAM BRAZIL 19 3 MONTHS $20,000 THE ASK • ACQUIRE SUBSCRIBERS • PROTOTYPE BOX • BUILDING PRODUCER RELATIONSHIPS
- 20. TEAM BRAZIL 20