2. LNMG Intro
• Who are we?
• What’s our deal?
• What do we do?
• What’s our plan?
3. Who Are We?
• 5 Organizers behind LNMG
• Most of you know us individually from
Twitter
• You’ve seen us ^sign our names on
LNMG tweets
4. Who Are We?
• ^TV:Tommy Vallier (@tommyvallier)
• Web Designer & Developer, Consultant
• tommyvallier.com - Social Media Services
• WordPress By the Minute
• Foursquare Super User 1
5. Who Are We?
• ^FW: Francis Wooby (@wooby)
• Public Relations / Communications
• Non-Profits, Government Organizations,
Community Groups
• wooby.ca
6. Who Are We?
• ^RM: Ralph Mercer (@ralphmercer)
• Social Media advocate, speaker, and mentor in
the military
• Chief Warrant Officer in the Canadian Forces
• Digital Chief Blog
• Social Media for the Military
7. Who Are We?
• ^HC: Harold Card (@kingstonist)
• Web and Graphic Design
• H2 Concepts
• Kingstonist Co-Founder
8. Who Are We?
• ^JC: Jeff Cho (@gojeffcho, @thirdprophet)
• Sysadmin, Web Designer, Coder
• Comm Security / Secure Comms Specialist
• www.JeffCho.com
9. What’s Our Deal?
• Encourage, Mentor, and Support social
media users in Kingston
• Create a network of like-minded individuals
who share their expertise and talents
• Enjoy yourself, meet great people, and talk
social media in a safe environment
• We are not “leaders” but “organizers”
10. What Do We Do?
• @LNMG as a Kingston resource
• 604 Followers, Following 661
• Twitter Lists
• People, businesses, groups, Queen’s, events,
media, music
• Curated and kept up-to-date
• Monthly Meetups
11. What’s Our Plan?
• We’re working behind the scenes to
reorganize and renew LNMG
• Main focus: www.lnmg.ca
• Lists, Blogs, Podcasts, Social Media Info, Events
• Continued monthly meetups with
presentations and guest speakers
12. Tonight’s Discussion
• “Get More Media Savvy” - Mitch Joel, Six
Pixels of Separation
• “The Changing Language of Social Media” -
Shel Israel, Global Neighbourhoods
• Resources at http://bit.ly/LNMG-Feb-11
13. What’s Your Voice?
• “Because the online channels are so
personal, you wind up seeing people and
their true colors shine (in a not-so-pretty
way).” (Mitch Joel, Twist Image President)
• What is your voice on social networks?
14. Has Your Language Changed?
• “Among the changed... is ourclearly andSocial
dramatically
places we have
language.
media has become the language of
business.” (Shel Israel, CEO SI Associates)
• “Social informality. We used four-lettergood
deal of
media in business began with a
words and from time-to-time we used an
adjective that rhymes with 'ducking'.” (Israel)
• What language is off-limits to you?
15. Are You Media Savvy?
• “Be more like a journalist.” (Joel)
• Take that extra second to ensure accuracy
and reliability
• Do you: check your spelling and grammar,
stay skeptical, verify sources, ask questions,
keep your cool, and remain personable?
16. Losing the Human Touch
• "Dave Winer… often wrote how he
enjoyed seeing typos in blogs because it
revealed authenticity. It showed there was a
real person there." (Israel)
• “...it's also important to take a deep
breathe...” (Joel)
• Does that typo add to authenticity or
detract from accuracy and reliability?
17. Too Much Polish?
• “This is not a plea to turn every tweet and
Blog post into something that looks like an
op-ed piece in the Sunday edition of The
New York Times.” (Joel)
• “[My] concern is that the current trends
toward polish, cross-editing, post-timing is
eroding the spontaneity, candor and
authenticity...” (Israel)
• What do you pay more attention to?
18. In Conclusion
• Maintain good form and credibility
• Find your personal or professional voice
• Be an individual, engaging, and interesting
person, not a stiff and boring presence
