3. First impression:
Closed Doors
Is uncomfortable
Large Sign
You feel small
Helvetica or Arial Font
Looks like a serious store
4. Enviroment:
Colors: gray, red, black, white
Is a serious place
Bright Clear Floor
Looks elegant
High ceilings
I feel very small
Brigthly, quietly, cold
I feel observed
The store has enough merchandise
The merchandise looks expensive
5. Personnel:
Friendly people
Women between 25 and 30 years
Without Uniform, but looks serious
Looks elegant and match with the store images
Equitable treatment
6. Products:
The first product:
The cristal tiles, were in the entrance
Products arranged:
By collections, and prices
Location:
Most of the products are at eye level,
and are easy to find, the prices are all in
the same place of the product.
7. Costumers:
Most of the costumers are with someone else
They are family, husbands or architect-client
Age and gender:
Most of the clients are women between
30 and 40 years old
Attitude:
Most of the costumers are browsing, and
they touch the products, for textures.
10. Enviroment:
Colors: cristal, white , gray
Looks dirty
Clear Floor,
Looks careless
Low and Opaque ceilings
I feel pinched
Brigthly, noisy, hot
Was to much people and I feel suffocated
The smell:
Always smell like food
The store crowed with merchandise
The merchandise looks cheap
11. Personnel:
Weird people
Men between 18 and 25 years old
Without Uniform, informal look
Match with the store images
Equitable treatment
12. Products:
The first product:
Videogames and t-shirts
Products arranged:
There are many posts or stands and are
arranged by product type
Location:
Most of the products are at eye level, but
are difficult to find because they are
crowded
13. Costumers:
Most of the costumers are with someone else
They are friends
Age and gender:
Most of the clients are boys and girls
between 13 and 17 years old
Attitude:
Most of the costumers are on a mission.
15. First impression:
Closed Doors
But feels welcome
Large Sign
but this a good scale, not feeling that falls
over
Rounded Font
Looks like a good franchise
16. Enviroment:
Colors: gray, red, yellow
Is a ordinary place
Bright Clear Floor
Looks clean
Average height ceiling
I feel comfortable
Brigthly and cold
I’m not much time there
The store has enough merchandise
The merchandise looks well
17. Personnel:
Friendly people
Men between 30 and 45 years
Without Uniform
but with an apron
Equitable treatment
18. Products:
The first product:
The beer
Products arranged:
By type of product
Location:
The products are easy to find, the prices
are easy to see. In these place are
impulse items near the cash register.
19. Costumers:
Most of the costumers are alone
Are input through output
Age and gender:
Most of the clients are men between 20
and 40 years old
Attitude:
Most of the costumers are on a mission,
go directly to the product.
22. Enviroment:
Colors: Blue and white
Looks homemade
Brown floor
is not something that you take notice
High ceilings
But I feel comfortable
Not to much Brigthly, is a little noisy.
The noise comes from the people and
the phones
The store crowed with merchandise
there are many things on the walls
23. Personnel:
Friendly people
Men between 18 and 30 years old, they
are always smiling
Without Uniform, informal look
Match with the store images
Equitable treatment
24. Products:
The first product:
Tiles and mosaics
Products arranged:
The product are arranged by product type
Location:
Most of the products are at eye level, but
are difficult to find because they are
crowded
25. Costumers:
Most of the costumers are alone
Age and gender:
Most of the clients are men between 25
and 40 years old
Attitude:
Most of the costumers are on a mission.
27. First impression:
Opened Doors
But doesn’t feel welcome, because the
guard
Medium Sign
I feel like outsider
Helvetica or Arial Font
Looks like a fashion store
28. Enviroment:
Colors: black, white
Is a serious place
Bright Clear Floor
Looks elegant
Medium High ceilings
I feel very comfortable
Brigthly, noisy, hot
I feel soffocated
The store has enough merchandise
The merchandise looks expensive
29. Personnel:
Bothersome people
Women between 18 and 25 years
Without Uniform, but looks fashion
They use clothes of the store
30. Products:
The first product:
The clothing mannequins entry
Products arranged:
By collections and colors
Location:
Most of the products are at eye level,
and are easy to find, the prices are all in
the same place of the product.
31. Costumers:
Most of the costumers are with someone else
They are friends or couple.
Age and gender:
Most of the clients are women between
20 and 25 years old
Attitude:
Most of the costumers are browsing, and
touch the clothes to prove it
33. First impression:
Opened Doors
Feels Welcome
Large Sign
The walls labeled with large sign on the wall
Arial Font or like that
34. Enviroment:
Colors: Blue and white
Looks homemade
Concrete floor
Looks like not finished
Low ceilings
But I feel comfortable
Not to much Brigthly, is a little noisy.
The noise comes from the clients
Smell.
Always smell like dog food
The store crowed with merchandise
there are many things on the shelves
35. Personnel:
Friendly people
One woman and one man
Without Uniform, informal look
Match with the store images
Treatment
Best treated neighbors
36. Products:
The first product:
Dog food and Juices
Products arranged:
The product are arranged by product type
Location:
Most of the products are at eye level, but
are difficult to find because they are
crowded
37. Costumers:
Most of the costumers are alone
Age and gender:
Most of the clients are women between
30 and 60 years old
Attitude:
Most of the costumers are on a mission.
