Personal Information
Organização/Local de trabalho
Winterthur Area, Switzerland, Deutschland Switzerland
Cargo
Research Associate at Universität St.Gallen, Institut für Wirtschaftsinformatik
Sobre
I'm curious and I like to discover - new countries and cities, music, books, theatre and art. And I love the internet. I'm interested in how ubiquitous digital technology shapes our behavior, our communities as well as its influence on organizations and new business models.
Prior to my work at the university I have been working as UX designer for 7 years. I have lead the UX track on a number of projects and designed concepts for corporate portals, user interface design, e-commerce, online-communities and mobile (iPhone and Android) solutions.
I currently work as a research associate at the chair of Prof. Dr. Andrea Back. My research and PhD thesis focus on digital transformation, enter...
Marcadores
digital transformation
responsive design
user research
commerce
shopping
retail
mobile
consumer needs
mcis
strategy
research
paper
mobile business
st.gallen
keynote
creative workflow
iak13
ixda munich
creative process
workflow
iak11
use case
conference
mobilers
bcmz
augmented reality
indoor navigation
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