Hi there! Have you heard of A/B testing? Do you use it in your business? Low cost and easy to use, A/B testing has become the ultimate tool for marketers looking to increase conversion rates and revenue, earning a reputation for three-digit percent improvements and a large variety of applications. Some would even argue that Obama's 2008 presidential campaign was won due to a series of successful A/B tests that helped improve voters' perception of his candidacy. In this on-demand webinar, GoECart's CEO, Manish Chowdhary, and My Wedding Reception Ideas' CEO, Ray Miller, provide retailers with insights on: • What is A/B testing • Why you should use A/B tests • How A/B testing can drive revenue and conversions • Things that can be A/B tested • How to conduct a successful A/B test To watch this webinar now, click on the last slide.

1. BOOSTING ECOMMERCE CONVERSIONS &
REVENUE WITH A/B TESTING
GoECart Confidential & Proprietary

2. WHY A/B TEST?
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Infinite Choices Low Switching Costs Increasing
Expectations for the
Customer Experience
Customers are more empowered than ever!

3. Copyright © 2016 GoECart Proprietary & Confidential 3
Sony A/B tested variations of its checkout page layout and
increased purchases by 20%
Secret Escapes was able to double conversion rates and
increase CLV by testing variations of its mobile signup page
Obama’s 2008 campaign used A/B testing to captivate voters
and win the presidential election
A POWERFUL TOOL FOR MARKETERS

4. WHAT IS A/B TESTING?
Source: www.optimizely.com
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4
Control Variation
A B
A/B testing consists of comparing two variations of the same web page to learn which one
performs the best among customers and improve conversion rates and revenue. The change
can be as simple as a single headline or button, or be a complete redesign of the page.

5. Source: www.venturebeat.com
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5
The A/B
testing
process

6. Test your intuition:
Source: blog.wishpond.com
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6
Version A Version B
Which version do you think performed the best?

7. Test your intuition:
Source: blog.wishpond.com
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7
Version A Version B
Which version do you think performed the best?
↑ 325%
increase in
email clicks

8. Test your intuition:
Source: blog.wishpond.com
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8
Version A Version B
Which version do you think performed the best?

9. Test your intuition:
Source: blog.wishpond.com
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9
Version A Version B
Which version do you think performed the best?
↑ 606%
increase in
conversions

10. Test your intuition:
Source: www.whichtestwon.com
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10
Version A Version B
Which version do you think performed the best?

11. Test your intuition:
Source: www.whichtestwon.com
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11
Version A Version B
↑ 439%
more leads
Which version do you think performed the best?

12. Test your intuition:
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Version BVersion A
Which version do you think performed the best?

13. Test your intuition:
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Version BVersion A
Which version do you think performed the best?
↑ 300%
more
conversions

14. Copyright © 2016 GoECart Proprietary & Confidential 14
→ Headlines
→ Paragraph Text
→ Testimonials
→ Calls to Action
→ Buttons
→ Images
→ Media Mentions
→ Promotions
→ Navigation
Almost anything
on your website
can be A/B tested

15. Copyright © 2016 GoECart Proprietary & Confidential 15
BEST
PRACTICES
→ Familiarize yourself with your website’s problem areas
→ Know your baseline
→ Test both versions simultaneously
→ Allocate enough time for your test to yield meaningful results
→ Make sure to QA your experiment
→ Focus on impactful changes
→ Apply your learning to other pages
→ Don’t give up on your first try

16. KEY METRICS TO TRACK
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Conversion
Rate
Average
Order
Value
Revenue
Per
Visitor
Product
Page
Views
Add to
Cart
Rate

17. Copyright © 2016 GoECart Proprietary & Confidential 17
There is no magic formula!
If A/B test results were repeatable for every website every time, there
would be no need to A/B test at all! Every audience is different.

18. TOOLS FOR A/B TESTING
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19. CASE STUDY: My Wedding Reception Ideas
19Copyright © 2016 GoECart Proprietary & Confidential

20. TESTING THE PRODUCT PAGE LAYOUT
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CONTROL VARIATION

21. RESULTS
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↑ 217%
Boost in
Conversions

22. RESULTS
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23. TESTING THE PRICE STRUCTURE
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CONTROL VARIATION

24. RESULTS
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↓ 37%
Decrease in
Conversions

25. RESULTS
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26. Click here to watch the
full webinar on-demand
Thank You !
Julia Rotella
Digital Marketing
jrotella@goecart.com
(203) 612-5581
Head Office:
855 Main Street, Suite 400
Bridgeport, CT 06604
Primary Contact:
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