Dr Jože Gričar, Faculty of Organizational Sciences, University of Maribor, Slovenia , Towards Lisbon 2.1, September 28, 2007, Ljubljana

1. Potential contributions of the Living Labs to the Lisbon Strategy 2.1 objectives Jože Gričar eCenter Faculty of Organizational Sciences, University of v Maribor Gricar@FOV.Uni-Mb.si http://eCenter.FOV.Uni-Mb.si/Gricar

3. Living Lab: Concept, Environment, Mechanism A Living Lab is an environment in which researchers, developers and users cooperate with the common objective of delivering a tested product, solution or service respecting the users’ requirements and in a shortest time possible. The environment may be a city, a region within a country, an industry, a supply chain or a whole country. The cooperation of companies, government organizations, universities and other research institutions in an accelerated implementation of ICT-powered solutions & services may be considered a big, broadly conceptualized laboratory .

4. A missing link in innovation Innovation “ no man’s land” Research push Market pull Phase 1 Solution proposal Phase 2 Prototype Phase 3 Pre-commercial product/service Phase 4 Commercial product/service Phase 0 Research

5. Pilot USERS in the centre Technology and Infrastructure Organisation Living Lab Expertise Pilot USERS Community Methodology Living Lab services

6. The Helsinki Manifesto 2 0. 11. 2006: We have to move fast, before it is too late . http://eLivingLab.org/files/Helsinki_Manifesto_201106.pdf Required measure No. 1: Implementation of the European Network of Living Labs

7. The Helsinki Manifesto The 12 most supported measures 1. Implementation of a European Network of Living Labs 2. Reap the benefits of re-using bank infrastructure for the e-invoicing 3. Break down internal boarders for ICT services 4. Renewing of the European innovation system 5. Creation of a market for innovative products and services 6. Focus on services innovation, and establish services science, management and engineering as an academic discipline 7. Concrete funding and support for technology start-ups 8. Ensure data integration between IT-solutions 9. Intensify integration of retail banking market (Payments Services Directive) 10. Implementation of European wide compatible e-invoicing system 11. Move from an organization-centered system to a citizen-centered system 12. Bring people actively to the information society (ICT skills to 10 million adult people in Europe over a 3-year period).

8. European Network of Living Labs “F irst W ave ” , launched 20th November 2006 http://OpenLivingLabs.eu 2 1 3,9 4 5 6 7,8 10 11 12 13 15 14 16 18 17 19

9. Presidency Roadmap for European Network of Living Labs Finnish Presidency launching ENoLL and Helsinki Manifesto , Autumn 2006 Portuguese Presidency Renewing Lisbon strategy for people 2nd wave ENoL L, Autumn 2007 German Presidency emphasizing Regional innovation (Bremen & München LLs), Spring 2007 Sloven e Presidency Challenging cross-border and Pan European level Open Innovation 3 rd wave ENo LL, Spring 2008 French Presidency bringing Innovation to citizen level , Autumn 2008

10. Slovenia & Finland country wide Living Lab initiative s Innovation for Life Quality – Slovenia Living Lab http://SloveniaLivingLab.org & Open test bed / Living Lab Finland : Creating a national culture for beta testing / development

11. ICT SHOCK – For Open Innovation in Finland BETA CULTURE Technology driven innovation User driven innovation Business ecosystem Standards, IPRs Emergent agile networks Technology networks Lead markets LITE OPEN Test Beds & Living Labs European and Global Networks Nordic Networks Sloven e -Finnish Testbed-LivingLabs Collaboration

12. A L A D I N AL pe AD ria IN itiative U niversities ’ N etwork http://ALADIN-Net.eu U n i v e r s i t i e s : Budapest Corvinus Hungary Graz Karl-Franzens, Austria Graz Medical, Austria Košice Technical, Slovakia Maribor, Slovenia München BW, Germany Novi Sad, Serbia Prague Economics, Czech Rijeka, Croatia Trento, Italy Trieste, Italy Washington GWU, USA