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Social media models

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Gordon McLean
Gordon McLean

How do decide which social media tools are best for your Technical Communications. Full notes available: http://www.onemanwrites.co.uk/2010/09/30/tcuk10-social-media-models/

Tecnologia
1 de 33
Social Media Models Which one is right for you?
My name is Gordon McLean, and…
Blog: onemanwrites.co.uk Twitter: @onemanwrites
Community-based Social Customer Relationship Management
“The typical ‘best practices’ that most technical writers still adhere to are completely out of touch with the sheer speed at which 20-somethings expect to be able to absorb information.” http://greyfiti.com/2010/a-new-minimalist-principle-that-john-m-carroll-didnt-think-of-increase-acquisition-speed/
Publish & RespondPublish & CollaborateCollaborate & ShareBroadcast
Publish Respond
Quick feedback loop Direct access to audience Easy fit to publishing model
Initial overhead of converting output Being part of the conversations (these drop over time as you better focus your content)
Publish & Collaborate
User-generated content Spreads the reach Real life usage
Non-validated information Who ‘owns’ the information?
Collate & Share
Simple to set up Spreads the reach
Non-validated information No control over linked content
Broadcast
Simple to set up Easily distributed by others
Challenging to write Can be seen as noise
MASHUP
Twitter Meetup@ the bar @ 6pm

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