In July 2010, Alfa Romeo celebrated its centenary in spectacular style at the Festival of Speed. These artistic images aim to capture the spirit of that event.
72. IDEAS OUT OF THE ORDINARY
Photography > creatively capturing and enhancing people, places and products
Graphics > designing eye-catching font-driven imagery
PowerPoint > creating persuasive presentations that look good and deliver a memorable message
Proposals > responding to a brief, coming up with ideas, presenting them in a compelling way
Scripts > putting words in other peoples’ mouths, that sound natural and communicate clearly
Copywriting > crafting sparkling copy for brochures, leaflets and websites
Straplines > conveying a company’s or a product’s attributes with just a few well-chosen words