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Social Media and Your Job Search
- 1. Social Media & Your Job Search
- 2. •“Your first impression is not made with a firm handshake – it’s with a Google search” •--- Dan Schawbel, author of “Me 2.0”
- 3. What is Social Media? • The online tools that people and businesses use to share content, have conversations and build relationships.
- 4. 70%
- 5. • Who already has a social media account(s)? • How are you using your account(s)? • Who are you connected to?
- 6. Practical Uses for Social Media • Building your brand • Enhancing your visibility • Demonstrating your expertise • Building your network
- 7. Practical Uses for Social Media • Building your brand • Enhancing your visibility • Demonstrating your expertise • Building your network • Develop concise messaging skills
- 8. Building A Plan Know what you are trying to achieve Know why you are trying to achieve it Know who your audience is Know how you are going to measure if it is working
- 11. Facebook pages
- 12. Privacy
- 13. All your privacy settings…
- 14. Facebook tips • Use Facebook lists • Research and keep notes on how you are connected, what your connections do, where they work • Ask • Keep your network informed of the status
- 15. LinkedIn
- 21. Twitter
- 22. Let People Know You Are on a Job Search
- 23. Use Twitter chats to network
- 25. Google+
- 30. There Might Not Be “Rules” But There Are Some Dos & Don’ts
- 31. So What Do I Talk About? • Be Human / Be Real • Don’t just push information - Converse • Respond appropriately • Show your expertise • Share information • Find and talk with leaders in your field
- 32. Do… • Have (and maintain) an online presence • Clean up your profiles • Keep job news offline • Know What Your Message Is • Your Research
- 33. And a few don’ts… • Assume you have to be everywhere • Start and stop or be inconsistent • Have a profile but not use it • Don’t post T.M.I. • Don’t just use social media • Don’t get sucked into the online black hole
- 34. • Friends … what they post and how you interact with them • Likes … thumbs ups, RTs, pages