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Digital Marketing 101
1.
Digital Marketing 101 By
Varju Luceno
2.
Short Attention Spans Consumers
Snack and Move On Create Clear and Short Messages
3.
Customization Is Key Tailor
to specific needs Consumers make their own product
4.
Engage Your Audience Get
your customers/prospects involved
5.
Surprise Your Customer •
Give your customers/prospects something new to talk about.
6.
Humor Entertain your customers
and prospects
7.
Let Customer Become Your
Marketer Follow up. Nurture your relationships.
8.
Use Different Media
To Tell Your Story Measure results
9.
Mobility & Accessibility Make
your message part of their digital life
10.
Avoid Forcing your brand
11.
Avoid Lengthy messages
12.
Avoid Repeating your
mistakes
13.
Diminishing Loyalty Don’t expect
people to care about you or your brand Owned media/attention: Website, blogs. Paid media/attention: TV, radio, (digital) ads. Earned media/attention: Twitter, LinkedIn, YouTube.