Marketing your retail website master slide
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Operating an online retail business is not that different than running a traditional "bricks and mortar" shop. Having a good online marketing strategy is essential to your success. This presentation is developed for the Online Retailer Exp and Conference 2010 workshop - Retailers' Essential Guide to E-Retailing Workshop.
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Marketing your retail website master slide
- 1. Marketing Your Retail WebsiteContent, Search, Social Sarah Mitchell
- 3. Define Content Marketing and describe it’s components
- 5. Consumers are Doing Their Own Research Online Publishers – Internet Activity Index Monthly “Time Spent” in Internet Activity Table
- 7. Content
- 10. 75% is off your site where you have less control
- 11. Inbound links
- 12. External links
- 14. Pay Per Click (PPC) ads
- 16. The days of self-serving, self-promoting “blah, blah, blah” are overMarketing = Publishing
- 18. Facebook
- 19. Twitter
- 20. Blogs
- 21. Linked
- 22. YouTube
- 23. It’s about relationships“Conversation without content is mere networking. Content without conversation is just dead content.” Tipping Point Labs
- 25. Google adwords
- 26. Google AlertsFind the intersection between your solution and your prospect’s information needs Develop content to address the deficiency Make yourself findable (SEO) Give your content legs (Social Media)
- 28. The drill vs. The hole
- 29. eMail vs. meMail
- 32. Where Are You? – Tips for SEO Start with a descriptive domain name Provide great content to develop trust Add keywords in titles of all content Ensure relevance between paid search ads and website keywords Use keywords your prospects are using Add location to your website to attract local customers List your company in free online directories Create profiles on LinkedIn, Twitter and Facebook and keep active Blog, blog, and blog some more Never try to trick the search engines. Only use white hat techniques and avoid link farms Invest in SEO services. Focus on the value of the results, not the cost of the service
- 33. Leave Your Prints A great way to improve you SEO is to leave comments on blogs, articles and discussion forums.
- 34. Social Media – Fad or Trend?
- 35. Don’t “Post and Hope”
- 37. Tailored to your business
- 39. Contributes to lead nurturing
- 40. Positions you for competitive advantage
- 41. Asset-based investment you own