Instagram, a popular mobile app that allows users to quickly share photos with their social networks, is officially the king of mobile. As of August 2012, the app has beaten Twitter in daily active users and average hours spent on the app. With the app's growing popularity, businesses cannot afford to ignore Instagram. In this presentation, Vancouver-based Internet Marketing company Global Bend offers an Instagram 101 that covers the following topics: - Instagram's features and why businesses should take notice. - The app's rise to fame — from quietly launching on Apple's App Store to being acquired by Facebook. - Best practices and tips for businesses and organizations when using Instagram Based in Vancouver, Global Bend provides digital marketing solutions for small and medium sized enterprises looking to grow their online presence. Visit www.globalbend.com for more information.

1. Instagram
For Businesses
Presented by:
Global Bend
@globalbend
http://www.globalbend.com

2. WHAT IS INSTAGRAM?
“We looked at digital photos and
realized very few exciting things
had happened in the last 5 years.
We’re setting out to change that,
and this release is our first step
along the way.”
- Instagram, 2010

3. WHAT IS INSTAGRAM?
Instagram is a fast, beautiful and fun way to share your photos with
friends and family.
>>> A free photo application for iPhone or Android
>>> Lets you take photos (or use existing ones in your photo library) and
apply filters to them.

4. HISTORY
November 2010
>>> Instagram was released in Apple’s app store.
January 2011
>>> Added hashtags
April 2012
>>> Made available for Android
April 2012
>>> Acquired by Facebook for $1 billion
August 2012
>>> Instagram trumps Twitter in daily mobile us-
age
Source: Viralblog.com

5. FEATURES
>>> Easy-to-apply filters to change the look
of your photos
>>> Integration with the biggest platforms:
Facebook, Twitter, Flickr, Foursquare
>>> Option to use “flash”
>>> Likes and comments to facilitate engage-
ment in the platform
>>> Geo-tagging
>>> “Explore” feature to find popular posts

6. WHY USE INSTAGRAM
Mobile
- Instagram is #1 in mobile, which is increasingly
becoming more important for marketers as tablets and
smartphones become more popular.
Visuals
- Social is becoming more visual and users of social
networks expect photos. Studies after studies have
shown that photos get higher engagement.
Facebook!
Since Instagram has been acquired by Facebook, you
can only expect deeper integration between these two
platforms in the future. With over 1 billion monthly
actvite users, Facebook is still the most popular social
network.

7. BEST PRACTICES
1. Complete your profile.
> Add an introduction
> elect an Instagram ID that’s con-
S
sistent with your other social me-
dia profiles. (Tip: Have the same
Instagram ID and Twitter handle.)
Add a profile photo.

8. BEST PRACTICES
2. Add information to your photos.
se hashtags — for exam-
U
ple, when at events, use
the applicable hashtags.
dd the location to your
A
photos.
hen appropriate, tag
W
people or businesses with
their Instagram ID.

9. BEST PRACTICES
3. Integrate other social networks.
onnect Twitter, Facebook, Flickr,
C
and other social networks.
hen appropriate, cross-post
W
to other pages using Instagram’s
interface.

10. BEST PRACTICES
4. Be creative with your photos.
emember the basics of photog-
R
raphy: look for interesting lines,
great composition, and colours
when taking photos.
hare a variety of visual content
S
— show off your products, show-
case your employees, provide a
behind the scenes preview, and
share interesting and adorable
photos.

11. BEST PRACTICES
5.Engage!
ollow interesting individual and
F
business accounts on Instagram.
Like” great photos on your
“
stream.
ind popular photos using the
F
“Explore” functionality.
hen appropriate, leave a com-
W
ment to photos.
romote your Instagram page
P
on your website or through your
other social networks.

12. About Global Bend
Based in Vancouver, Global Bend provides digital marketing solutions for
small and medium sized enterprises looking to grow their online pres-
ence. We drive traffic to our clients through media giants like Google,
Facebook, MSN and Twitter and maintain a strong focus on converting
that traffic into business for you.
Proudly Canadian owned and operated, Global Bend leads through inno-
vation while being true to its geographical roots. Committed to deliver-
ing a unique digital experience to our customers, Global Bend focuses
on real-time customer interaction with top-quality topical content.
For more information:
Contact us at (778) 870-2276 or email us at info@globalbend.com.
http://www.globalbend.com