Mais conteúdo relacionado Semelhante a QR Tecnology vqr (20) QR Tecnology vqr3. Important Tidbits
This Presentation is the Property of VitreoQR, LLC
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Please do not copy, duplicate or distribute this presentation
Portions of this Presentation are Copyright of DENSO Wave and/or
Courtesy of Wikipedia - All other Trademarks are Property of their
Respective Owners
Get a Reader for Your Mobile Device at http://vqr.co/install
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5. VitreoQR Mobile Site
QR Codes®
Everything You Should Know About QR Codes But Didn’t Know to
Ask!
®QR Code is a Registered Trademark of DENSO Wave
Incorporated
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6. The Three Conditions in the World of QR
That You Can Not Control
The Device The OS The Reader App
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7. Lowest Common Denominators for a Successfully
Deployed QR Code Campaign
Compatibility
Security
Mobilization
Analytics
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8. Lowest Common denominator Considerations
ISO Compliance
Low Density
Compatibility = Respect for Quiet Zone
Minimum Print Size
URL Shortening
Security = Data Security
Low Density for QR
Appropriately Sized
Mobilization = Fully Functional
User Agent ID
You Can’t Value What You Don’t Measure
Analytics = Analytics in English
Reach ACTIONABLE Conclusions Easily
GLI Will Advise you and Deliver to these Specific Requirements
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
9. So What’s In a QR Code - The Technology
Quiet Zone
Module
Version 2
25 X 25 Modules
Error Correction = “L”
7% Data Loss - 32 Characters
4 Modules of Quiet Zone
REQUIRED
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10. Free QR Code Generators
Are they ISO18004 Compliant??
This one is!!
Created By DENSO
QRDraw Software
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
11. The Facts of the ISO Standard for QR Codes
Only DENSO Patented QR Code Generating Applications are Guaranteed to be
Fully Compliant with the ISO Standard.
If you use an On Line and Free QR Code Generator, you ARE NOT Getting an
ISO18004:2006 Compliant QR Code - As a Matter of Fact, You have NO IDEA
what you Actually ARE Getting
• Using QR Codes from these Sites Will Yield a Deployment that May Not Work on
a Significant Number of Mobile Devices - That Would Be YOUR Fault
• If, However, You Create an ISO Compliant QR Code and Deploy it Within the
Definition of the Standard, Should that Code not Work on a Particular Device
That WOULD NOT BE Your Fault
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12. The Only UNIVERSALLY VIABLE QR
Codes you Should Deploy
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13. Error Correction - Level “L”, “M”, “Q” & “H”
Data = http://www.vitreoqr.com/m/ (26 Characters) - Different Error Correction
Levels
Version 2 Version 2 Version 3 Version 4
25 X 25 Modules 25 X 25 Modules 29 X 29 Modules 33 X 33 Modules
Error Correction = “L”* Error Correction = “M” Error Correction = “Q” Error Correction = “H”
7% Data Loss** 15% Data Loss** 25% data Loss** 30% Data Loss**
32 Character Limitation 26 Character Limitation 32 Character Limitation 34 Character Limitation
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14. If Both of these QR Codes Resolve to the Same
Destination, Which One is the Best Choice for Deployment?
Version 1 - 21 by 21 Modules Version 2 - 25 by 25 Modules
441 Modules 625 Modules - 30% Larger
14.5 X 14.5mm Print Size 16.8 X 16.8mm Print Size
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15. EVERY QR Code Created for you Through Great Lakes Integrated is Absolutely
Compliant to the Strictest Definitions of the ISO:18004:2006 Specification
All Codes Are Always Version 1
Full Technical Specifications
No Guessing at Print Sizes
Vector Based, PDF Artwork
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16. Understanding the Expectations of the Typical QR Code User
Especially in the 21 to 44 Year Old Age Brackets
Web Hunting - You Want Something
Surfing the Web is a Casual
Specific and You want it NOW
Experience - Google Delivers what
QR Codes for Immediate Information
IT THINKS you are Looking for
Gratification
Short Attention Span - Seconds
Even Shorter Attention Span - Milliseconds
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17. QR Codes for Marketing vs. QR Codes for Services
QR Codes for SERVICES
QR Codes for Marketing
Blue Ocean - Plenty of Room for Profit
Shark Infested Red Ocean
MSDS - Instructions - Upgrades
You HAVE to be There
Valuable Information Wrapped in a
Marketing Blanket
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18. QR Codes for Marketing vs. QR Codes for Services
Desktop Web Site
Mobile Site Delivers the Same
SERVICES Information but
QrPageRip has a Revenue Component
Through Advertising
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19. Direct QR Codes
No Control
No Flexibility
Limited Shelf Life
http://vitreoqr.com/m
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20. Indirect QR Codes
Code
Management
Solution
http://vqr.co/tsaexp
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21. The Benefits of Indirect QR Codes
Control Secure Hosting
Flexibility SAS 70 Compliance
Security Backed Up
Shelf Life Guaranteed Privacy
http://vqr.co/tsaexp
( )
( ) Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
22. http://www.ilovemydomainalot.com http://byt.ly/1A http://www.ilovemydomainalot.com
Redirect
Should Go
to
Redirect
to
www.sthumphen.com
QR Codes and Security - URL Shortening Services
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23. Disaster in the Making
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24. Disaster in the Making
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25. kxk.me = Montenegro
link.in = India
tiny.cc = Cacos Islands bit.ly = Libya
fly2.ws = Samoa
While these URL Shortening Services MAY in fact be Legitimate, You Still Don’t Know
Who they are or What May Happen with your Data - YOU HAVE NO AGREEMENT WITH
THESE PEOPLE and your data is at their mercy
These Services were Built with a Focus on Social Media - Twitter, Facebook, LinkedIn &
MySpace - not for Mission Critical Corporate, Government, Educational or Institutional
Data Deployment - This is NOT the case with VQR.CO - We Built Our Engine
Specifically for QR and Security
• Their Privacy Policies, if they even Exist and are Enforced, DO NOT Address the
Concerns, Needs and Requirements for Mission Critical Data Security - Your data
privacy is Guaranteed with GLI through VitreoQR
• ICANN - Internet Corporation for Assigned Names and Numbers Allows Governments
Control their own Domains - Do You Trust Libya?
• Google Goo.gl - They Already Know Too Much About You as it is and their site has
already been hijacked by hackers to deliver malware through QR Codes into the Mobile
Space.
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26. Mobilize Your Content
If you Don’t, it’s a Brand Damaging Experience in
the Eyes of your Customer
DON’T DO Do This
THIS!!!
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27. NEWS - Branded QR Codes
Branding Like this Takes
away from the QR Code
Data
This approach takes
advantage of ECC Levels
While this works it isn’t
the best approach to
branding a QR Code
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28. NEWS - Branded QR Codes
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30. Q&A
Customers Deserve
For more information or to schedule a one-
on-one meeting call your Great Lakes
account executive at 216-634-5120 or email
rfirst@gll.com