Mais conteúdo relacionado Semelhante a Event Camp Vancouver Collaboration Session (20) Event Camp Vancouver Collaboration Session1. Collaboration - a perspective from
the other side of the Atlantic
hi
owes me
an ice cold d
rink...
@ruudwjanssen ©2011
3. Collaboration - a perspective from
the 2 sides of the Atlantic
@ruudwjanssen ©2011
4. @ruudwjanssen
TNOC.skype
ruud.janssen@tnoc.ch
www.tnoc.ch
small business owner
20 years in meetings industry
marketing entrepreneur in bespoke
social media & online collaboration
MPI accredited trainer & facilitator
co-creator Event Camp Europe
TEDx curator
project meeting architecture
slowfood enthusiast
Ruud Janssen, CMM
@ruudwjanssen ©2011
6. collaboration is not a competition
source = http://2.bp.blogspot.com/-dGerwl_bpjg/TWGF_7ZkMCI/AAAAAAAAHww/cqS-qbSqXjM/s1600/the-tortoise-and-the-hare.JPG
©2011
12. at first - we are energetic and curious
I wanna go
too!
©2011
source == http://www.zoocon.com/Herps/Turtles/Chinemys_reevsi_Baby_01.jpg
13. or we don’t know how fast to head to sea
wait for me!
©2011
source = http://sustainablegreendesigns.com/wp-content/uploads/2011/01/baby-sea-turtle-on-sand.jpg
14. and then
collaboration is like
gently knocking on a turtle
©2011
15. we’re curious to find out more
what’ in it
for me?
source = http://www.robroysblog.com/wordpress/wp-content/uploads/2010/01/Robroys-Blog-Box-Turtle1.jpg
©2011
16. we learn from one another
it takes 2 (or more) to collaborate
source = http://www.robroysblog.com/wordpress/wp-content/uploads/2010/01/Robroys-Blog-Box-Turtle1.jpg
©2011
17. and we find our direction & purpose
a sea of wisdom
©2011
source = http://www.mafiaisland.com/blog/wp-content/uploads/
2010/08/1230099836_1024x768_green-sea-turtle.jpg
18. that enables others to collaborate & succeed
+ collective
success
©2011
source = http://de.flash-screen.com/free-wallpaper/uploads/201108/imgs/1312179903_1600x1200_sea-turtle-and-reef-fishes-wallpaper.jpg
21. good collaboration = effective combinations
image credit: David Armano
adapted by Ruud Janssen
©2011
22. What type of collaborator are you?
visual by: visualinfographics.com courtesy of central desktop
@ruudwjanssen ©2011
23. Cultivating the Practice of Collaboration
http://lanyrd.com/2011/ecv11/
bora tion Practices
©TNOC | Colla
tion
s of Collabora
Cultivate the Practice Central
ses, beyond
ared databa
s, beyond sh underlie all
kis and blog d practices th
at
return
t, beyond wi principles an g a business
ed documen rtant set of and achievin
Beyond shar d more impo ing effective es of
the wider an investments
. Be
n of the prac
tic
Desktop lies d technology us cultivatio their
endeavors an s the conscio ongoing, and
collaborative sktop require practices is
gies like Central De The cultiva tion of these .
with technolo ong people. man activity
llaboration am ational and hu
effective co etual organiz
ent is a perp
t and refinem
reinforcemen
es
mmon Outcom
ared and Co e and embrac
e a common
Practice 1. Sh ey must shar ges to the
ec t or task, th pr ocess. If chan
ther on a proj early in the l
op le work toge de veloped very to environmenta
Whenever pe rity on this is asons or due mit
ntial that cla nizational re nity to re-com
outcome. It
is esse made for orga n the opportu
reed outc ome must be ne must be give
stated and ag than everyo
of the work, age that is
g the course al and in langu
changes durin of an end go process
tc ome. at ed in terms rms of a set of
to the new ou e must be st int work in te
and com mon outcom ating th e result of jo
This shared personally. St
the individuals
meaningful to t.
w is insufficien
steps to follo
e
terdependenc pable than “I”
. If
Practice 2. In r and more ca
ept that “w e” are smarte r, co llaborative
d on the conc thing to offe nt
ration is base hers have no s that differe
True collabo g and that ot ent awarenes
ow everythin th an intellig ctively.
ve that they kn the other hand,
wi
rk together effe
people belie hindered. On are able to wo
ll be severely ives, people
initiatives wi and perspect
different strengths
people bring
ust of the others
Practice 3. Tr or intentions
e motivations ck much of
they doubt th t will hold ba
together if best work, bu ttings
t wo rk effectively won’t do their an d non-work se
People can no to work. They time in work
n is impossib
le
ey are being asked . Face-to-face tio
with whom th for fear of be
ing ridiculed where co-loca
d creatively in cir cumstances a willingness to
their zest an g trust, but holding back
of cultivatin at instead of as they gain
quickest way at means th y, and then
is often the th en earned. Th ll be trustworth ve
fir st given and the other wi of trust they ha
trust must be mption that wn the level
on starts with the assu r, they re vise up or do
trust, a pers with the othe
nce in working
more experie
given.
pectives
nflicting Pers e will be
lebrating Co project, ther
Practice 4. Ce ople in your verse
ct ives of the pe people have di
s and perspe ys. Different e
the strength in different wa eworks. Thes
fferences in rld and ideas different fra
m
Given the di ok at the wo according to ematurely
rent people
lo rld views and rated and no
t pr
conflict. Diffe different wo ust be celeb work side-
le argue from work; they m em so they
expe ctations. Peop collaboration ically move th e
nflict are what makes pe ctives, phys (b) trust that th
points of co fferent pers ndence, and
two people hold vastly di ed to interdepe ho nors the
shut down. If are committ solution that
e. If they (a) en they will
develop a re
period of tim the whole, th
by-side for a od of
ing for the go al perspective
s.
other is work their individu story. If
common outcome and y around the
form the stor actices.
tion rs like them— ach these pr
Your Next Ac of collaboratio
n—and othe nology work
. Te
actices ey can m ake the tech
These four pr right, then th actices into
action.
ese practices put these pr
people get th pe ct others to page 1 of 1
practices. Ex
Model these
.ch !
es http://www.tnoc
ration Practic
NOC | Collabo
Copyright ©T
@ruudwjanssen ©2011
28. look at the users in your
collaboration
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29. PHASE 1
define collaboration stakeholders
SOCIAL
NETWORKS WEBINAR
BLOGS FIRST TIME
ATENDEE
WEBINAR
©2011
image credit: Sam Smith & Ruud Janssen
30. make what you need accessible
PHASE 1 PHASE 2
PHASE 2
LIVE BROADCAST TO HYBRID AUDIENCE
VIRTUAL PANNEL SESSION
NEAR REALTIME REPORTING
SOCIAL
NETWORKS WEBINAR
BLOGS FIRST TIME HYBRID
ATENDEE ATTENDEE
WEBINAR WEBINAR
ONSITE GENIUS BAR
LIVE MINDMAPPING
©2011
image credit: Sam Smith & Ruud Janssen
CONTENT SNIPPET STREAMING
31. celebrate differences & successful failures
PHASE 1 PHASE 2
PHASE 2 PHASE 3
LIVE BROADCAST TO HYBRID AUDIENCE
VIRTUAL PANNEL SESSION
NEAR REALTIME REPORTING
SOCIAL NEW MEDIA EVENT
NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO
BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER
ATENDEE ATTENDEE VIDEO EMAIL WEBINAR
WEBINAR WEBINAR
ONSITE GENIUS BAR
LIVE MINDMAPPING
©2011
image credit: Sam Smith & Ruud Janssen CONTENT SNIPPET STREAMING
32. make it lasting & sustainable
PHASE 3 PHASE 1 PHASE 22
PHASE PHASE 3
2011 CONGRESS 2012 CONGRESS
SOCIAL CONTENT NEW MEDIA EVENT
NEW MEDIA
DASHBOARD EVENT
NETWORKS WEBINAR REPURPOSING DASHBOARD VIDEO
VIDEO
WHITEPAPER
BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER
ATENDEE ATTENDEE VIDEO EMAIL WEBINAR
WEBINAR WEBINAR
©2011
image credit: Sam Smith & Ruud Janssen
33. define what you expect to put in &
what would you like to get out?
= conversion
@ruudwjanssen ©2011
33
34. where do you need to pay attention?
listening presence content blogger relations utility
stations engineering creation applications
employee viral mobilization crisis management search engine crowdsourcing
mobilization optimization
alliances
brand strategy web
development @ruudwjanssen measurement
analytics
creative
©2011
35. Altimeter Group asked 140 Corporate Social Strategists:
“What three external (go-to-market) social strategy
objectives will you focus on most in 2011?”
Source: Survey of Corporate Social Strategists, Altimeter Group, 2010
@ruudwjanssen ©2011
37. 5 steps to more effective online collaboration
@ruudwjanssen ©2011
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38. 5 steps to more effective online collaboration
es s?
sin
ct/bu
oj e
pr
yo ur
o for
dtod
n ee
ation
bo r
co lla
th e
er s?
d oe s
e us
h at r th
w o fo
d tod
tn ee
oe si
ha td
w
@ruudwjanssen ©2011
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39. 5 steps to better online collaboration
@ruudwjanssen ©2011
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42. where do your collaborators come from?
@ruudwjanssen ©2011
42
44. what & whom are they looking for?
@ruudwjanssen ©2011
44
47. or just to convince their boss
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51. how do you keep them connected?
@ruudwjanssen ©2011
51
52. where do you have the conversation?
@ruudwjanssen ©2011
52
53. how is the content relevant?
@ruudwjanssen ©2011
53
55. and can you sustain the efforts?
@ruudwjanssen ©2011
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57. and is it worth the effort?
@ruudwjanssen ©2011
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59. 5 steps to better online collaboration
@ruudwjanssen ©2011
59
62. we want to collaborate with a person
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63. we want to connect to the real thing
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63
64. and we trust our friends
Tripadvisor launched Facebook’s
Instant Personalization feature in Dec
2010, offering friend ratings, reviews
and travel history
@ruudwjanssen ©2011
64
70. your turn
What forms of
collaboration do you
see at Event Camp
Vancouver today?
@ruudwjanssen ©2011
74. 5 steps to better online collaboration
@ruudwjanssen ©2011
74
76. how portable is your collaboration?
image credit: Genius Bar
mashup adapted by Ruud
Janssen ( genius bar logo
to be designed in line
with brand guidelines)
©2011
78. what your tools look like on an ipad?
check on http://www.ipadpeek.com
@ruudwjanssen ©2011
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84. your turn
My most recent
revelation on my
mobile device
was…….
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85. 5 steps to better online collaboration
@ruudwjanssen ©2011
85
86. easy to
share
@ruudwjanssen ©2011
87. does it allow for engaging conversation?
image credit: Genius Bar
mashup adapted by Ruud
Janssen ( genius bar logo
to be designed in line
with brand guidelines)
©2011
90. what and who do they care about?
engage based on a user’s mode
@ruudwjanssen ©2011
90
93. 5 steps to better online collaboration
@ruudwjanssen ©2011
93
98. RSS - Really Simple Syndication
social content blogosphere
Channel
content is
promoted and
posted to
blogs.
Profiles drive traffic Profiles are
search Channel content is
to the content
posted to profiles. promoted to Original branded
channels. the blogs.
content and utility
Blogs will drive
traffic and
social networks members to the
profiles.
Friends and fans
join your
network.
@ruudwjanssen ©2011
98
99. how communities are built
image credit: David Armano
adapted by Ruud Janssen & Sam
Smith
©2011
100. good collaboration = effective combinations
image credit: David Armano
adapted by Ruud Janssen
©2011
103. Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
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@ruudwjanssen ©2011
105. your turn
What types of collaboration
would you like to engage
in over the next 2 days?
@ruudwjanssen ©2011
107. Collaboration - a perspective from
the other side of the Atlantic
hi
owes me
an ice cold d
rink...
@ruudwjanssen ©2011