Learn about why you need to network. And then get some tips on how to do it, or do it better. Finally, understand how networking can be done face-to-face or online.
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1. Glenn Muske
Rural and Agribusiness Enterprise Development Specialist
Glenn.Muske@ndsu.edu
February, 2015
The Need to Network
FARRMS Weekly Wednesday Webinar
2/25/15
2. You don’t have to know
everything as long as you
know the people who do.
Harvey Mackay
3. Effective Networking
• A myth - Networking means meeting other people
• See in their actions and their words
• Reality - 95% of networking is a waste of time
• Why – You don’t have a goal.
- You are unsure of the steps.
• It’s not a contest
• Most business cards handed out or received
• Most handshakes
• Most trips to the snack bar
4. Topics to Cover
• Power of Collaboration
• Networking Goal
• Networking Defined
• Networking – Why and Who
• Networking - How
• Traditional or Off-Line Networking
• On-Line Networking
5. Networking Goal
• Connections
•Those who need me
•Those I need
•Those who can help me take the next step
• Learning - Trends, competition,
industry, & customer problems
• Tips from those who have been there
• Future
6. Answer this question – If all of Google’s data
were stored on punch cards, how big would
the pile of cards be?
• http://www.ted.com/talks/randall_munroe_comics_that_ask_what_if
Question starts at the 3 minute mark
8. This is ineffective networking. May be your first step though.
http://sethgodin.typepad.com/seths_blog/2015/02/connect-vs-connect-to.html
9. Reaching the full potential of
networks. Realize though that
these take time.
10. Networking defined:
• The informal process of linking people to each other as resources;
assisting, supporting, and helping others find the resources they need
• Widely-held definition - “I know it when I see it but can’t define it,
explain it, or understand why I can’t make it work”
13. Networking – Why?
• Power of linking and shared resources
•DARPA weather balloon challenge - Done in 2009
• Task – Locate 10 red weather balloons tethered in the United States
• Time estimated – 1 week
• Actual time was????????
•Less than 9 hours!!
• https://www.youtube.com/watch?v=Fzo4rIpt0gY
14. Networking With ???
• Competitors or Noncompetitive competitors
• Like-minded AND non-like minded
• Professional associations
• Referral partners
• Complimentary products/services
• Same/Different geographical area
• Business contact spheres – i.e., services
• Social contacts
15. Networking – How?
• Positive attitude – Set objectives - Plan
• Be sincere – Be open – Be genuine – BE YOU!!
• Know what you want to say – Your elevator pitch
• Not a sales pitch
• Be aware of your nonverbal cues
• Be a good listener – 80% listen, 20% talk
• Thank people
• Offer help – Be a referral source for others
• Practice, practice, practice
16. More “How”
• Start small
• Lurk - Watch, listen and learn before participating
• Develop a strong profile. This is your business card, elevator
speech, and online profile
• Find the key players – Don’t be afraid to “unfriend”
• Learn the preferred connection methods of the key players
and community and key players
• Share and contribute – Add value
17. How to Use Networking Events
• Don’t arrive late – Best opportunities in first 30
minutes
• Dress appropriately
• Be the host – Take advantage of “no host” events
• Manage your time
• Plan how to meet people and how to move
• Set a limit on # of people you want to meet
• LISTEN - Give undivided attention – It’s about them
• Work the room
• Stand by the food – Everyone comes by
18. After the Event!!
• Take notes
• Keep in contact
• Remember your promises
• Send note cards – Hand-written is nice
• Critique yourself – Learn from your mistakes
• Plan the next event
22. Part of “how” remains the same
• Know what you want - Set objectives – Plan - Strategize
• Key is “online profile” and the “about us” section
• Be a good listener – 80% listen, 20% talk
• Thank people
• Add value. Offer help. Be a referral source.
• Lurk
• Find the key players
23. More Online Tips
•Connect
•Attract – Find a niche – Can’t be all things to all
people
•Greater focus from getting to giving
• Acknowledge, say thanks, comment on others, follow
back, share, join communities and help
24. On-Line Networking:
Your On-Line Reputation
• “People are sharing product and service recommendations online
every minute of every day.”
-- Stephanie Abrams and Courtney Spritzer
With mobile technology, your reputation travels with (or even ahead
of) you.
25. Networking = Success
Networking has delivered more return on
investment than any other tool in my
business, both financially and in non-
monetary terms – Chris Garrett
27. Expand your network by one
quality person a day, forever!
Mark Victor Hansen
28. Glenn Muske
Rural and Agribusiness Enterprise Development Specialist
NDSU Extension Center for Community Vitality
Glenn.Muske@ndsu.edu
Questions??
Resources:
http://www.ag.ndsu.edu/smallbusiness
http://powerofbusiness.net
http://www.extension.org/entrepreneurship