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10 Things to Know 
Before Starting a Business 
2014 FARRMS Fall Webinar Series 
Glenn Muske 
Rural and Agribusiness Enterprise Development Specialist 
Glenn.Muske@ndsu.edu 
Sept, 2014
The Starting Point 
• It is a business!!!! 
• There are no guarantees regarding success. 
• You can’t, and won’t, please everyone. 
• You may feel alone, but you’re not. 
• Running a business is largely a skill that can be 
taught. 
• It is not a 9 to 5, 40-hour per week 
undertaking.
#10 
Can you say 
NO!
#9 
Do you understand that: 
Dreams ≠ Ideas 
and 
Ideas ≠ Opportunities
#8 
Do you have the skills? 
Production 
Technical 
Marketing 
Management 
Sales 
Fiscal Management 
Etc.
#7 
Do you have resources? 
And are you ready/able to risk them?
#6b 
Do you know the competition? 
What’s your advantage? 
Can you maintain it?
#6a 
Do you know your market? 
What’s your plan for letting them know you exist?
#5 
Are you legal? 
Business name 
Sales and Use Tax Permit 
Health Dept. 
Dept. of Agriculture – State and Federal 
FDA 
Intellectual Property
#4 
Does your family support you?
#3 
Are you a “people person?”
#2 
Are you a bobo doll?
#1 
Do you have PASSION?
Questions?? 
Glenn Muske 
Rural and Agribusiness Enterprise Development Specialist 
NDSU Extension Center for Community Vitality 
Glenn.Muske@ndsu.edu 
Resources: 
http://www.ag.ndsu.edu/smallbusiness 
http://powerofbusiness.net 
http://www.extension.org/entrepreneurship 
http://www.farrms.org/

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10 things to know before starting a biz

  • 1. 10 Things to Know Before Starting a Business 2014 FARRMS Fall Webinar Series Glenn Muske Rural and Agribusiness Enterprise Development Specialist Glenn.Muske@ndsu.edu Sept, 2014
  • 2. The Starting Point • It is a business!!!! • There are no guarantees regarding success. • You can’t, and won’t, please everyone. • You may feel alone, but you’re not. • Running a business is largely a skill that can be taught. • It is not a 9 to 5, 40-hour per week undertaking.
  • 3. #10 Can you say NO!
  • 4. #9 Do you understand that: Dreams ≠ Ideas and Ideas ≠ Opportunities
  • 5. #8 Do you have the skills? Production Technical Marketing Management Sales Fiscal Management Etc.
  • 6. #7 Do you have resources? And are you ready/able to risk them?
  • 7. #6b Do you know the competition? What’s your advantage? Can you maintain it?
  • 8. #6a Do you know your market? What’s your plan for letting them know you exist?
  • 9. #5 Are you legal? Business name Sales and Use Tax Permit Health Dept. Dept. of Agriculture – State and Federal FDA Intellectual Property
  • 10. #4 Does your family support you?
  • 11. #3 Are you a “people person?”
  • 12. #2 Are you a bobo doll?
  • 13. #1 Do you have PASSION?
  • 14. Questions?? Glenn Muske Rural and Agribusiness Enterprise Development Specialist NDSU Extension Center for Community Vitality Glenn.Muske@ndsu.edu Resources: http://www.ag.ndsu.edu/smallbusiness http://powerofbusiness.net http://www.extension.org/entrepreneurship http://www.farrms.org/