This presentation was given at Miami University's Alumni Winter College. It was designed to introduce social media to the "post college" crowd and explain why it matters to them.
1. Social Media 101
Why Facebook, Twitter, LinkedIn, and others matter
to the post-college crowd.
Prof. Glenn Platt
C. Michael Armstrong Chair in Interactive Media
Professor, Marketing
2. Agenda
What is Social Media?
What Do We Know About Social Media Users?
Who Is Using Social Media?
Exploring Social Media In-depth.
How To Use Social Media Strategically.
3. What is Social
Media
Social Media are digital tools that
facilitate conversation...
All kinds of conversation.
4.
5. Traditional Media
•broadcasts
•doesn’t listen
•has one message
•monologue
8. What Do We Know About
Social Media Users?
3 out of 4 Americans 61% of Facebook users
use it are middle aged or older
2/3 of the global 900,000 blog posts each
Internet population uses day
it
Classmates.com has
largest user base over
65
9. What Do We Know About
Social Media Users?
20 Hours of YouTube added per
minute
440,000,000 YouTube videos
watched each day
4 billion photos on Flickr
11. What Do We Know About
Social Media Users?
50,000,000 t weets each day on
Twitter
5 billion things added to
Facebook each week
If Facebook was a country...
12. What Do We Know About
Social Media Users?
50% of Facebook users Years it took for media
check in once a day. to reach 50m people:
84% of social Radio: 38 years
net working sites have
more women than men. Film: 13 years
More social media is TV: 4 years
shared by mobile devices
than desktop Facebook: 6 mo.
32. Best Practices for Businesses
Share, Don’t Own Simplify Your Message
Listen To Your Customers Create Content Socially
Engage in Authentic Consider Influencers
Ways
34. Best Practices for People
Find and Leverage Your Share a Variety of
Net works Media
Protect Your Privacy Manage Groups
Contribute Consider Social Media
Aggregators (e.g.
Flavors.me)