1. Marketing Goal
Find secure/profitable
customers
Acquisition
Keep Customers
Penetration
LifetimeValue
Grow CustomerValue
Monetization
Brand/Customer EquityMarket Share
Targeted Marketing to Shift 3 Business Needles
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2. Marketing Summary Web Site Numbers
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3. Marketing Summary Web Site numbers
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4. Marketing Summary Web Site numbers
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5. Marketing Summary Yanmar Adwords
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6. Marketing Summary Yanmar Adwords
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7. Marketing Summary YouTube Channel
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8. Marketing Summary Social Media Results
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9. Marketing Summary Social Media Twitter
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11. Marketing Summary Social Media Messages
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12. Marketing Summary Social Media Messages
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13. Marketing Summary Social Media Messages
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14. Marketing Summary Social Media Messages
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15. Marketing Summary Social Media Messages
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16. Marketing Summary Postcards x 2500
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17. Marketing Summary Email
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18. Marketing Summary Gator for a Weekend
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19. Marketing Summary
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20. Marketing Summary
Fathers Day
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21. Marketing Summary Yanmar Postcard x 1661
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22. Marketing Summary Email
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23. Marketing Summary CEG Monthly
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24. Marketing Summary Eastern Farm
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25. Marketing Summary
Programs Timing Media Type Brand Cost
Co-op
Contribution
Net Cost
Yanmar Adwords Year round Google Yanmar 828 0 828
Deere Season Jan-March Postcard GH 591 0 591
Gator for a weekend Feb
Athena diner
Placemat
GH 489 0 489
Yanmar Postcard April Postcard Yanmar 1478 739 739
Yanmar CEG June Press Yanmar 145 72 72
Yanmar E. Farm
Guide
One off Press Yanmar 145 72 72
2491
Jan - June
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26. Marketing Summary
Opportunities
• Email data base and campaigns
• Joint branding activities
• Site Content - product specific
• Integrate feeds from JD,Yanmar and
Stihl
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