A presentation illustrating the value of mobile and video marketing -- and how they can be leveraged for content marketing. This deck includes a case study on how we generated $4 million in revenue using this core method for an information product.

1. Digital
Marketing
Strategies
for Video
and Mobile

2. Glen Dimaandal
Founder and
CEO

3. Brands I’ve Worked With

4. The process of using video to
promote a brand, product or service.
Video Marketing

5. Why You Should Care
• Videos Increase People’s Understanding Of Your
Product Or Service by 74%
• YouTube Is The Number Two Search Engine In The
World
• A Third Of All Online Activity Is Spent Watching Video
• Every Day 100 Million Internet Users Watch An Online
Video
• 50% Of Users Watch Business Related Videos On
YouTube Once A Week

6. Mobile Marketing
The process of
promoting a
brand, product or
service through
mobile devices.

7. Why You Should Care
• 75% of Americans admit to bringing their phone to
the bathroom.
• 4 out of 5 consumers use smartphones to shop.
• 70% of mobile searches lead to online action
within an hour.
• Smartphone penetration in the Philippines is at
38.7%
• Search engines are compelling webmasters to go
mobile

8. How Do I
Leverage
These
Trends?

10. Content Marketing
Content marketing is any marketing
that involves the creation and
sharing of media and publishing
content in order to acquire and
retain customers.

11. Personnel Required
1. General manager
2. Content Manager
3. Direct Response Copywriter
4. Web Developer
5. Web Designer
6. Video Editor
7. Web Analyst

12. The Product

13. The Strategy
Drive
Traffic
Build
Trust a&
Authority
Capture
Leads
Make the
Pitch
Analyze
Results

14. Driving Traffic
Phase 1

15. Build
a
Blog

16. Do
Basic
SEO

17. Consider
Paid Search

18. Build Relationships & Collaborate

19. Phase 2: Build Trust

20. Eliminate Risk

21. Train People
to Click

22. Don’t Ask for Money…

23. Don’t Ask for Money…
We’ll Get it
LATER

24. Leverage Social Proof

25. Leverage Social Proof
He taught me
EVERYTHING!Yay Andy!
I like his cat

26. Solve
People’s
Problems

27. Phase 3: Get Da Lead

28. Phase 3: Get Da Lead
Gotta
catch
‘em all

29. Create a
Freemium

30. Build Lead Capture Pages

31. Use Banners, Sidebars and Lightboxes

32. Test Everything

33. Test Everything
Headlines

34. Test Everything
Headlines
CTAs

35. Test Everything
Headlines
CTAs
Color Schemes

36. Segment Your List

37. Pagsama -
samahin ang
pare -
pareho!

38. Phase 4: Making the Pitch

39. the
Create
Demand

40. Selling is Mainly About 2
Things

41. Selling is Mainly About 2
Things
Increasing

42. Selling is Mainly About 2
Things
Taking AwayIncreasing

43. Build Up Excitement
Limit Supply

44. Build Up Excitement
Limit Supply
Limit Time
Availability

45. Build Up Excitement
Limit Supply
Limit Time
Availability
Give Early Bird
Bonuses

46. Build Up Excitement
Gimme!

47. Use a Pilot List for Testing

48. I am nobody’s
test subject!

49. Use
Affiliates

50. Follow
Ups
WORK!

51. Always Upsell

52. Phase 5:
Analyze Results

53. Check Your List Retention Rate

54. Use Your Data to Determine
• Cost Per Acquisition
• Lead Value
• Average Margins Per Sale
• Overall Profitability

55. Track Affiliate
Performance

56. Add Successful Assets to Your Swipe File
• Headlines
• Calls to Action
• Color Schemes
• Email Subject Lines
• Copy Templates
• High-traffic Content Assets

57. Thank
You!