1. Hi again.

2. GLASS
MCWHO?
– Full service advertising agency
– $30 MM gross capitalized billings

3. WHAT DO
WE DO?

4. DIG FOR INSIGHTS THAT FUEL
IDEAS, TURNING THEM INTO
RELEVANT “EXPERIENCES”
THAT AFFECT PERCEPTIONS,
CHANGE BEHAVIOR OR SELL
THE NEWEST SNUGGIE.

5. What the hell does that mean?

7. The world just isn’t the same
without a pet, is it?
Wonder what the world would
be like without pets?

11. USING OLD SCHOOL
CREATIVE PROCESS TO
DRIVE NEW SCHOOL
ADAPTATION.

12. Adaptation.

13. THAT SAID, BE PREPARED.
“7 THINGS THAT CAN
INCREASE YOUR SAVVY AND
HELP YOU GET YOU A JOB.”

14. 1. Business as unusual.
Global awareness, green tech, sustainability,
consumer societies, constant change, etc.
Source: Trendwatching, October 2009

15. 2. Now! Now! Now! Now!
Embrace real-time.
Product reviews, restaurant reviews, sports
information, news and events, tweets and status
updates, SMS tech, pop-up retails, mobile video, etc.

16. 3. Transparency is the new black.
Twitter, Facebook, myspace, blogs, posts, comments,
reviews drives information into the open and into the
hearts and minds of consumers.

17. 4. The rising revolution of social media.
Twitter, Facebook, myspace, blogs, posts, comments
are now being harnessed to listen and engage with
the masses.

18. 5. The internet...uhh...EVERYTHING.
Social networks, Flash banners, paid search, blogs/
vlogs, streaming video, rich media, email marketing,
online networks and generally how marketing works
online, dovetailed with offline.

19. 6. Mobile unbecoming its
red-headed step-child status.
SMS, Radio Frequency ID (RFID), contextual
smartphone messages, mobile to web, apps,
widgets, GPS, etc.

20. 7. Everything is a medium:
Experiential marketing
Promotions, sweepstakes, guerilla
marketing, viral marketing, non-traditional
installations, events, sponsorships and the
creation of the “never-done.”

21. Secret #8:
Never underestimate
where we’ve been.
Respect, how it’s changing.
Television, cable, direct mail, radio,
newspaper, magazine, outdoor, etc.

22. Questions? Throw ‘em out.