Intro to the Brand Invention Group. Encourages companies to think big thoughts, do big things.

1. The Brand Invention Group
Small World. Big Opportunity.
A service from Backe Digital Brand Marketing

2. BIG advances new ideas
that advance your business.
At its core, the Brand Invention Group combines
creativity and technology to solve branding and
marketing challenges by unleashing the power of your
brand, your people and your organization.

3. BIG brings
together what Technology
businesses &
brands need
most today. BIG
Our expertise lies in Branding Innovation
the convergence of
technology, branding
and innovation.

4. New ideas can take many forms.
Sometimes it’s a breakthrough idea for a new product,
a new service, a new promotion, a new website, a new
campaign, or a new technology.

5. Projects: Past & Present
Heart to Heart,
Mommy to Mommy
Facilitating honest and open
dialogue; for Moms, by Moms.
It’s Your Shot, Take It
Activating & empowering the
youth market for a life-saving
vaccine.

6. Projects: Past & Present
0.0.0
When it comes to filtered
drinking water, nothing is
definitely something.
Move Aside,
Let The Icon Through
Developing new product
innovations for one of the world’s
most innovative brands.

7. Projects: Past & Present
Borderless Burritos
Taking burritos and a new
restaurant chain to exotic places.
Contagious Creativity...
Spread The Word
Cultivating passion, and providing a
place, for sharing ideas inside a
global advertising agency.

8. Projects: Past & Present
Thought Leadership
In Action
A branded trade conference
positioned BellSouth Wireless Data
(Cingular) as a category leader.
Going Off The Gridiron
Helping the NFL create apparel
brands that attracted a broader
fan base.

9. We unleash the power of people.
We use deep consumer truths as our foundation for
thinking. Our Empowerment Process consists of
carefully orchestrated, collaborative labs, that
systematically unearth key consumer needs, wants and
desires by brainstorming with actual consumers or
stakeholders in the room. It’s a creative, highly
engaging environment moderated by professional
facilitators that yields honest, authentic results.

10. BIG Idea Labs tap new, unexplored, sources of creativity and innovative thinking.
A recent lab in Barcelona, Spain.

11. Client Experience
A Partial List

13. Think BIG thoughts.
Do BIG things.
Our Mantra

14. Let’s Talk.

15. Gary Kopervas
Chief Creative Strategist
O: 610.947.6912
M: 609.280.3962
gkopervas@backemarketing.com
LinkedIn Profile
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Andrew Schultz
Director, Experience Design
O: 610.947.6920
M: 215.806.3632
aschultz@backemarketing.com
LinkedIn Profile