CareerToolboxUSA Back-2-work Program

JOB SEARCH &
CAREER CHANGE
presented by
Graham Riley
CAREERTOOLBOXUSA.COM

1. Provide a job search program appropriate for today’s
job market
2. Assist you in understanding, presenting & marketing
the “value” of your services to hiring managers &
organizations by social media
3. Identify useful resources
WORKSHOP OBJECTIVE:
Re-Ignite Your Job Search

TRADITIONAL JOB SEARCH
Resume Search Submit
InterviewOffer

“TRADITIONAL” JOB SEARCH TODAY
Resume Search Submit
No ReplyFrustration
Revise
Resume

OBSTACLES + CHALLENGES
 Valued education, experience & training
• Technical
• Professional
• Interpersonal
 Resume & on-line profiles that reflect
your value
 Viable network of business contacts
 Preparation
• Financial
• Behavioral
 Willingness to relocate
 History/background

WANT DIFFERENT RESULTS?
RESUME SEARCH
SBMITUDATE RESUME

PROGRAM, PLAN or APPROACH…
“We simply executed a plan that we were trained to do!”

THE BACK-2-WORK JOB SEARCH PROGRAM
Step 1
Your
Services
Step 2
Your
Marketing
Materials
Step 3
Marketing
Material
Distribution
Step 4
Networking
On-line &
In-person
Step 5
The
Interview
Process

You ARE The CEO:
The “Value” Statement

WHAT IS VALUE?
“Value is that quality of anything which renders it
desirable or useful”
Monetary or material worth, as in commerce or trade
The worth of something in terms of the amount of other things for
which it can be exchanged or in terms of some medium of
exchange
Equivalent worth or return in money, material, services, etc.
Estimated or assigned worth; valuation
Denomination, as of a monetary issue or a postage stamp
Magnitude; quantity; number represented by a figure, symbol, or
the like
Significance; favorable regard; merit, or importance
Consider with respect to worth, excellence, usefulness, or
importance
18 listed!

YOUR VALUE TODAY
1. Profitability!
2. Drive revenues
3. Cutting costs
4. Fiscal-based decisions
5. Timeframe: Here & now
6. Operational focus
7. Optimize existing systems
8. Increase efficiency
9. Operate cheaper

ORGANIZE YOUR THOUGHT PROCESS
Do you focus on what you DO or on what OUTCOMES you
are able to achieve by what you do?
Do you know what you enjoy doing?
Do you know what your ability is to positively impact an
organization?
Do you focus on what you are capable of offering vs. what is
in demand or considered valuable?
Turn a long list of skills into a framework for representing
your value so that it is clear, organized & memorable

CREATING A VALUE STATEMENT
For the employer:
1. What does this candidate
bring to the table?
2. Why should an employer
look at their resume?
3. What differentiates this
candidate from the
others?
For YOU:
1. What sort of company /
environment do I thrive in?
2. What role am I happiest
playing?
3. What differentiates one
employer from the next?
4. What do I need from my
manager?

The Marketing Materials:
On-Line Profiles &
Resume

YOUR MARKETING MATERIALS
On-Line Presence &
Resume
1. Myth vs. reality
2. Objective
3. Content & Format
4. Platform
5. Free vs. for Fee
6. The web NEVER FORGET’S!!!
Cover letters
1. Job specific
2. Prospecting for a role
3. Professional 3rd party
recruiter (headhunter)

A PROFESSIONAL PERSPECTIVE
“focus on getting people to understand their personal value
proposition - I don't think enough job seekers take the time
to know that, and I don't think enough professional resume
writers take the time to help them figure it out. The net
result is that a lot of people are resorting to questionable
tactics such as "dummying down" their resume instead of
"smartening up" their job search strategy.”
Resume Writer
“As a professional resume writer myself I'm amazed at what
people are using as their personal marketing documents.”
Resume Writer

ATTENTION TO DETAIL
“The job search
process is simply a
LOT of simple
things, done well
over a long period
of time!”

YOUR ATTENTION TO DETAIL: 101!
Check spelling & grammar: Configure word processor
or email system to automatically do this!
Avoid elaborate fonts & graphics
Send a copy to yourself & print it out for review
BEFORE sending or posting!

MARKETING (RESUME) FORMAT
RESUME
UDATE RESUME
YOUR NAME
Address
YOUR NAME
Value Statement
Professional
Experience
Professional
Experience
Education/Training
Awards
Address

RESUME FORMAT
Professional Experience
<Job Title> <From-To>
<Company Name>
Responsible for . . . .
Led . . . .
Managed . . . .
<Job Title> <From-To>
<Company Name>
Responsible for . . . .
Led . . . .
Managed . . . .

YOUR ATTENTION TO DETAIL: 102!
Make sure dates on your resume do not overlap
Facts or Figures that can be supported & make sense
When emailing resume, DO NOT put "version #'s"
when saving the file
Be consistent using periods
Ensure ALL information on resume is consistent
LinkedIn or Job Board postings

HOW EFFECTIVE IS YOUR MARKETING?
Does your trusted friend have the ability
to answer these THREE questions:
1. What do I do?
2. Why am I a viable candidate for the
position?
3. How have other organizations benefited
from hiring me?

HOW EFFECTIVE IS YOUR MARKETING?

Networking:
On-Line & In-Person

ESTABLISHING VIABLE BUSINESS CONTACTS
What networking is & what it is not!
On-line:
Industry resources
Use social media to formally present your services
to hiring organizations
In-person:
Industry trade shows, seminars & conferences
Networking groups
Preparation is key

LEVERAGE YOUR VALUE
Function as a consultant
Develop in-depth current knowledge of what’s
happening in your industry / specialty
How can revenues, costs & profits be affected?
Consider how your skills would enhance the
company’s ability to drive profits
Strongest value message requires wider
perspectives into the hiring company’s
organization
Focus on creating value & the OUTCOME of your
services!

PROFESSIONAL PROFILE
Photograph
Head shot with a plain
background
Smile & no hats
Phone
Voice mail
Name
Professional, clear & upbeat
<Default Recording>
Email
<First Name>.<Last Name>@
Gmail.com
Hotmail.com
Yahoo.com
Etc
Email Signature
<First Name>.<initial>.<Last Name>
Phone number
Email address
LinkedIn-Facebook-Twitter URL
buttons

URL BUTTONS
LinkedIn Profile: http://www.linkedin/in/<name>
Facebook Profile:http://www.facebook.com/<name>
Google+ Profile: https://plus.google.com/<name>
Twitter Profile: http://twitter.com/<name>

SUBJECT MATTER EXPERTISE RESOURCES
General News
www.cnn.com
www.msnbc.msn.com
www.forbes.com
Technology
Industry specific
Role specific
Careers
Role specific
Associations, Special
Interest Groups etc
Best practices
Role specific

PLANNING YOUR WEEK
RESUME SEARCH
SBMITUDATE RESUME
Mon Tue Wed Thurs Fri
AM
Lunch
PM

HOW EFFECTIVE IS YOUR NETWORKING?

The Interview Process:
Closing the Deal

PREPARING FOR THE INTERVIEW
The Industry & Market
Trends
Competitors
Current economic conditions
The Company & The Role
Financial results & the “media”!
Question/answer: Focus on the What? Why? How?
Your questions for the interviewer
Logistics
Where? When? With whom?
The interviewer: Their hopes, dreams & desires!

THE INTERVIEW
Answering those “tough” questions
Focus on the services & value that you would bring
Have the interviewer picturing you doing the job
Keep the same level of enthusiasm throughout EVERY interview
Your questions
Are not a memory test!
Are adaptable based upon the new information you have
picked up during the interview
The close
What are the next steps? In what timeframe?
Clearly re-state your interest in the role & your enthusiasm

POST-INTERVIEW FOLLOW-UP
1. What went well?
2. What did not go so well?
3. New things you learned about the company or
the role?
4. Were there any surprise questions?
5. What is required in order to be prepared for the
next step?

OBSTACLES + CHALLENGES
 Setting priorities
 Time management
 Money
 Motivation
 Peer, family &/or parental pressure
 Stress

1. Assess your efforts to date
2. Have a program, plan or approach
3. Get a “cheerleader” & allow time for what you
enjoy
4. Stick with it: Your resume indicates you have
been previously successful at doing this a LOT!
NEXT STEPS: What are YOU
going to do differently?

THANK YOU!
CALL: 1.866.831.6651
CONTACT: ENQUIRIES@CAREERTOOLBOXUSA.COM
VISIT: WWW.CAREERTOOLBOXUSA.COM

CareerToolboxUSA Back-2-work Program

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