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MILAN november 28th/29th, 2014 
Giulio Santoli 
Software Development in the as-a-Service era 
giulio_santoli@it.ibm.com 
IBM Bluemix™
MILAN november 28th/29th, 2014 - Speaker’s name 
A new economic paradigm…
MILAN november 28th/29th, 2014 - Speaker’s name
Cloud Service Models 
!
#
$%
%$
$$
MILAN november 28th/29th, 2014 - Speaker’s name 
SoftLayer datacenters around the World 
INDIA 
CHINA 
Tokyo 
Hong Kong 
Singapore 
Melbourne 
Seattle 
San Jose 
Los Angeles 
Denver 
Mexico City 
Chicago 
Dallas 
Houston 
Toronto 
Montreal 
New York City 
Washington D.C. 
BRAZIL 
Miami 
Amsterdam 
London Frankfurt 
Paris 
Sydney 
Atlanta 
DATA CENTER  NETWORK POINT OF PRESENCE 
NETWORK POINT OF PRESENCE 
40 data centers by end of 2014 
$1.2B new investment in 2014 
15 new data centers in 2014
MILAN november 28th/29th, 2014 - Speaker’s name 
IBM’s PaaS solution: Bluemix 
Bluemix is an open-standard, cloud-based platform for building, 
managing, and running applications of all types (web, mobile, big data, 
new smart devices, and so on). 
IBM DevOps for Bluemix 
Manage the software lifecycle, from planning to production 
Internet of Things 
Integrate your apps with the physical world 
Watson Services 
Leverage the power of Cognitive Computing in your apps

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Codemotion Milano 2014 - IBM Keynote - Giulio Santoli

  • 1. MILAN november 28th/29th, 2014 Giulio Santoli Software Development in the as-a-Service era giulio_santoli@it.ibm.com IBM Bluemix™
  • 2. MILAN november 28th/29th, 2014 - Speaker’s name A new economic paradigm…
  • 3. MILAN november 28th/29th, 2014 - Speaker’s name
  • 5. #
  • 7. $$
  • 8. MILAN november 28th/29th, 2014 - Speaker’s name SoftLayer datacenters around the World INDIA CHINA Tokyo Hong Kong Singapore Melbourne Seattle San Jose Los Angeles Denver Mexico City Chicago Dallas Houston Toronto Montreal New York City Washington D.C. BRAZIL Miami Amsterdam London Frankfurt Paris Sydney Atlanta DATA CENTER NETWORK POINT OF PRESENCE NETWORK POINT OF PRESENCE 40 data centers by end of 2014 $1.2B new investment in 2014 15 new data centers in 2014
  • 9. MILAN november 28th/29th, 2014 - Speaker’s name IBM’s PaaS solution: Bluemix Bluemix is an open-standard, cloud-based platform for building, managing, and running applications of all types (web, mobile, big data, new smart devices, and so on). IBM DevOps for Bluemix Manage the software lifecycle, from planning to production Internet of Things Integrate your apps with the physical world Watson Services Leverage the power of Cognitive Computing in your apps
  • 10. MILAN november 28th/29th, 2014 - Speaker’s name The Era of Congitive Computing size speed corpus flexibility #users Elementary, my dear “ (Thomas J.) Watson” size speed corpus flexibility #users ''( ) * +,
  • 11. )
  • 12. -
  • 13. .
  • 16. 3
  • 17. )
  • 18. -
  • 19. # 45 6% 4
  • 20. ) s sp corp flexibi #users IBM Watson
  • 21. MILAN november 28th/29th, 2014 - Speaker’s name New: Bluemix Dedicated An own dedicated environment that’s securely connected to both the public Bluemix and your own network. Public On-Prem Dedicated Dedicated to you Single tenant hardware that’s dedicated to you – allowing you to satisfy regulatory legal compliance. Feels like home Secure, fast, and unmetered access. Bluemix Dedicated sits on your network via VPN or direct network connectivity. Focus on apps, not iron Focus on building custom applications and services. IBM manages the platform and dedicated services. Global- so you’re local Get closer to your users. Bluemix dedicated can live in any SoftLayer data center around the world. Pay smart Pay based on intuitive runtime/service metrics and adjust capacity monthly depending on needs. We’re on call 24/7 Experts are always on call to solve problems. Premium support options are also available to further meet your requirements.
  • 22. MILAN november 28th/29th, 2014 - Speaker’s name Join us in the New Technology Revolution! IBM Bluemix™ IBM Watson™
  • 23. MILAN november 28th/29th, 2014 - Speaker’s name Statement of Good Security Practices: IT system security involves protecting systems and information through prevention, detection and response to improper access from within and outside your enterprise. Improper access can result in information being altered, destroyed or misappropriated or can result in damage to or misuse of your systems, including to attack others. No IT system or product should be considered completely secure and no single product or security measure can be completely effective in preventing improper access. IBM systems and products are designed to be part of a comprehensive security approach, which will necessarily involve additional operational procedures, and may require other systems, products or services to be most effective. IBM DOES NOT WARRANT THAT SYSTEMS AND PRODUCTS ARE IMMUNE FROM THE MALICIOUS OR ILLEGAL CONDUCT OF ANY PARTY. © 2014 IBM Corporation IBM Security Systems 9 ibm.biz/bluemixeurope www.ibm.com/security © Copyright IBM Corporation 2014. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.