Make sure you’re making the most of your year-end appeals by incorporating mobile into your fundraising strategy. Listen in mobile fundraising strategies to increase donations before the year's end. Everyone loves a good deal... If you sign up for our mobile fundraising services between now and November 30, 2019, you will receive FOUR FREE GIFTS: 1. One FREE year of mobile fundraising service with one year purchased 2. One social media post for your organization created by our graphic design team to help you with your end-of-the-year appeal 3. 1,000 printed cards with your branding, contact information, text-to-donate keyword, and short code, also created by our expert graphic designers 4. One FIVE-POUND FRUITCAKE for the whole office, not really, but we’ll send you a tasty popcorn basket instead (nobody ever eats fruitcake anyway!)

2. About Give by Cell
● Division of Engage by Cell
● Combine mobile technology &
fundraising
● 12 years experience
● 4,000 clients

3. ● Mobile is the fastest and easiest way to
continue engagement with donors and
event attendees
● Fewer people log onto a computer but rely
solely on their phones for everything
● Most people prefer text messages
instead of email
● We predict by 2020, 85% of all charities
will be using some form of mobile giving
What We Have Learned

4. Asking donors to...
● Go through a long registration process before
donating
● Navigate a donation page buried on your
website, or that’s not mobile-friendly
● Bring paper checks when many donors don’t
carry them anymore
● Donate at an inconvenient time
What are Traditional
Barriers to Fundraising?

5. Mobile...
● Makes it easy for donors to give
● Allows for instant engagement
after patrons donate
● Lets you gather detailed reporting
on donor data and collect donor
contact info
That’s Why More NPOs
Move to Mobile

6. Your Options for Mobile Giving

7. Mobile Give
● Reserved exclusively
for nonprofits
● Carrier-based donation
service — contributions
are taken directly from
donors’ cell phone bill
● Donations can be made in
pre-set amounts ranging
from $5 to $50
● Requirements — 501(c)(3);
one year in business, over
$500,000 in annual revenue

8. US
Text: Showcase Give
To: 56512
Canada
Text: Engage Give
To: 393939
Try it
NOW!

9. This Is What
You Get

10. Mobile Donate
● Use our donation page or yours
● Any $ amount
● Charged to credit card/Paypal
● No eligibility requirements

11. Automated
Responses
by Keyword
● Users text in and immediately
receive a response, and
can join a list
● Include links, pictures, GIFs, etc.

12. Try it
NOW!
US
Text: Showcase Donate
To: 56512
Canada
Text: Engage Donate
To: 393939

13. This Is What
You Get

14. ● Fundraising events
● Concert
● Cultural live event
○ Theater
○ Ballet
○ Speech
● Gala dinner or lunch
● 10K race/walk
● Conference or meeting
How We Define an “Event”

15. ● Convert your attendees into instant
donors with mobile
● Allow for donors to share on
social media
● Allow donors to make a one-time OR
recurring payment
● Automatically send receipts
and thank you messages
Events

16. Screencast Thermometer
● As donations come in, thermometer
rises in real time
● Incite friendly competition that increases
excitement and donations
● Send link before event to encourage people
that cannot attend to donate now
● Pair it with any mobile giving service
Why are Thermometers so impactful?

17. Customize Your
Thermometer to Fit Your Brand

18. Keep the Pulse Alive
with Text Message Engagement

19. Build a donor list with every
donation on by capturing donor
information when they text into
your donation page
Build Your List

20. Then Use That List For...
● Push out texts
during event
● Automate
touches
● Event alerts
● Fundraising milestones
● Two-way SMS
● Schedule
updates
● Post-event
follow up

21. Schedule in advance “drips” or
“touches” based on calendar
dates or intervals
Automated
Touches

22. ● Personalized responses
● Live & Group Chat
● Feedback
● Questions
● Answers
Two-Way SMS

23. Push Out Texts
During An Event
Remind your guests to submit raffle
tickets, send status updates on
fundraising goals, and much more!

24. Post Event
Follow-Up
● Strengthen relationships with
current donors and build
relationships with new ones
● Thank your donors for helping to
reach milestones and/or goals
● Gather detailed reporting on
donor data and collect donor
contact info to use for future
marketing campaigns

26. Some #GivingTuesday FAQs
● GivingTuesday is about giving back
● No one writes checks on GivingTuesday
— donors now click a button on a
computer or a phone
● Last year, #GivingTuesday saw 14.2 billion
social media impressions around the
world — use mobile to share links and
see which friends are giving

27. But wait...
There’s more!
Don’t Miss Out on These
FOUR FREE GIFTS

28. 1 Buy one year,
get one FREE
Sign up for our mobile
fundraising services
between now and
November 30, 2019
and receive:

29. Sign up for our mobile
fundraising services
between now and
November 30, 2019
and receive:
2 One Social
Media Post

30. Sign up for our mobile
fundraising services
between now and
November 30, 2019
and receive:
3 1,000 printed
handout cards

31. Sign up for our mobile
fundraising services
between now and
November 30, 2019
and receive:
4 Holiday
Popcorn Tin

32. Thank You
Patty Ruland
Senior Mobile Solutions Consultant at Give by Cell
patty@engagebycell.com
(415) 615-0150
Follow us on social media for updates on mobile engagement strategies!
Instagram: @engagebycell Twitter: @engagebycell