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5 Digital Strategies for a Successful
#GivingTuesday Campaign
As we all know that this year, #GivingTuesday falls
on November 28. So it is time to wake up and should
start to begin campaigns for your nonprofit
organizations. This needs planning, creative ideas
and some strategies to follow up to boost your
campaigns.
So here are some digital strategies for your #GivingTuesday campaigns.
Create Your Own #GivingTuesday Brand
How about creating your own
#GivingTuesday logo? You may have noticed
that if you visit to a website, the very first
thing you will notice is the logo and banners
for the website. By creating your own logo,
you can attract the audience by showing up
your creativity. You can add logo and banners
to your facebook page and encourage people
to take interest for your cause.
Make sure that your #GivingTuesday logo and
donation link should appear on all digital
promotions, so that as many times your
audience sees your promotion there are more
chances that they may donate for it.
Design Helpful Infographics
You can create some unique and creative
infographics which shows your reason for the
donations you are asking for people to make. Also
mention the amount so that they can directly go to
that page and can make contribution for the same.
You can represent your past donations to them and
let them know that how their contribution helped
so many people. In this way, it creates a positive
impact and can increase your overall donations.
Release Good Content
It is always recommended that you keep
reminding your supporters about
#GivingTuesday, how it is going to help others
and its importance. By creating a timeline,
sending emails, publishing blogs, tweet, posting
on Facebook and Instagram, and using a
branded hashtag, you can exchange your
thoughts with people through your content.
Try to connect with your supporters emotionally,
tell them stories how your organization helped
many lives, this will make them feel to donate
for your organization.
Selfie is love for people these days. How about
engaging people with #Unselfie campaign?
Sounds great right! Involve people in this
campaign, ask them to share their selfies after
they make contribution.
Ask them to share their selfies on social media
platforms and circulate the post with by tagging
their friends and family. As this is psychological
also if our known person donates to some
organization then we are more likely to donate
for the same.
Bring More Supporters through an
#UNselfie Campaign
According to a research, in 2016 only,
people donated over $1.6 million to
#GivingTuesday campaigns worldwide,
through the use of mobile giving apps. This
option gives an ease to your donors while
they are scrolling down their phones. By
providing mobile giving option to your
donors may add more donations to your
campaign.
Mobile Giving allows quick and easy
experience as your donors won’t have to fill
the long registration forms and they can
easily donate while using their
smartphones.Use Mobile Giving
#GivingTuesday
is almost here
and we have
provided you so
many useful tips
to boost up your
campaigns. So
Get Yourself
Ready and Go for
It!!
Conclusion
2 North Riverside Plaza, Suite 1350, Chicago, Illinois 60606
Website: www.givecentral.org
Tel. (312) 850-4134
Email: social@givecentral.org

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5 digital strategies for a successful #givingtuesday campaign.

  • 1. 5 Digital Strategies for a Successful #GivingTuesday Campaign As we all know that this year, #GivingTuesday falls on November 28. So it is time to wake up and should start to begin campaigns for your nonprofit organizations. This needs planning, creative ideas and some strategies to follow up to boost your campaigns. So here are some digital strategies for your #GivingTuesday campaigns.
  • 2. Create Your Own #GivingTuesday Brand How about creating your own #GivingTuesday logo? You may have noticed that if you visit to a website, the very first thing you will notice is the logo and banners for the website. By creating your own logo, you can attract the audience by showing up your creativity. You can add logo and banners to your facebook page and encourage people to take interest for your cause. Make sure that your #GivingTuesday logo and donation link should appear on all digital promotions, so that as many times your audience sees your promotion there are more chances that they may donate for it.
  • 3. Design Helpful Infographics You can create some unique and creative infographics which shows your reason for the donations you are asking for people to make. Also mention the amount so that they can directly go to that page and can make contribution for the same. You can represent your past donations to them and let them know that how their contribution helped so many people. In this way, it creates a positive impact and can increase your overall donations.
  • 4. Release Good Content It is always recommended that you keep reminding your supporters about #GivingTuesday, how it is going to help others and its importance. By creating a timeline, sending emails, publishing blogs, tweet, posting on Facebook and Instagram, and using a branded hashtag, you can exchange your thoughts with people through your content. Try to connect with your supporters emotionally, tell them stories how your organization helped many lives, this will make them feel to donate for your organization.
  • 5. Selfie is love for people these days. How about engaging people with #Unselfie campaign? Sounds great right! Involve people in this campaign, ask them to share their selfies after they make contribution. Ask them to share their selfies on social media platforms and circulate the post with by tagging their friends and family. As this is psychological also if our known person donates to some organization then we are more likely to donate for the same. Bring More Supporters through an #UNselfie Campaign
  • 6. According to a research, in 2016 only, people donated over $1.6 million to #GivingTuesday campaigns worldwide, through the use of mobile giving apps. This option gives an ease to your donors while they are scrolling down their phones. By providing mobile giving option to your donors may add more donations to your campaign. Mobile Giving allows quick and easy experience as your donors won’t have to fill the long registration forms and they can easily donate while using their smartphones.Use Mobile Giving
  • 7. #GivingTuesday is almost here and we have provided you so many useful tips to boost up your campaigns. So Get Yourself Ready and Go for It!! Conclusion 2 North Riverside Plaza, Suite 1350, Chicago, Illinois 60606 Website: www.givecentral.org Tel. (312) 850-4134 Email: social@givecentral.org