Talk at MailUp Marketing Conference

1. AI FOR PERSONALIZED (CHAT)BOT

2. AI-BASED
(CHAT)BOT

3. 3#MMC17
GOOGLE NOW SIRI CORTANA ALEXA
WE ASK, THEY ANSWER

4. 4#MMC17
by understanding intents and
entities of the request and
formulating the answer

5. 5#MMC17
INTENT
& ENTITY

6. 6#MMC17
ANSWER

7. 7#MMC17
1-SIZE-FITS-ALL
CONTEXT
understand
take action
It doesn’t work all the times

8. PERSONAL KNOWLEDGE

9. 9#MMC17
AI-BASED PERSONALIZED (CHAT)BOT
IDENTIFY
UNDERSTAND
INTERACT
& FEEL
Event Catalogue (Context)
Place Catalogue (Context)

10. 10#MMC17
IDENTIFY
1. HISTORY 2. PERSONALITY
TRAITS
3. PERSONALITY
TYPES

11. 11#MMC17
1. HISTORY

12. 12#MMC17
2. PERSONALITY TRAITS
Big 5
openness
agreeableness conscientiousness
extravertion neuroticism

13. 13#MMC17
3. PERSONALITY TYPES
Jung
types
ThinkingJudging
Sensing
Extraverted
There are 16 Jung types (extended version)

14. 14#MMC17
INTERACT & FEEL

15. 15#MMC17
UNDERSTAND
are
history, personality traits and
types, sentiment
there any …
There is a
…
Attention-based recurrent neural network that models the history of the conversation
to understand intents and extract entities and that tailors the answer generation

16. 16#MMC17
“There is a nice concert next to
your hotel. The concert starts at
10PM, you have time for dinner. “
“Find me a good spot.“
“Morimoto, japanese. Shall I
book?“
“…”

17. 17#MMC17
https://www.slideshare.net/giusepperizzo
@giusepperizzo
More personalized you can make an experience
with a (chat) bot, the more people will feel
connected to your service