9. A story is a fundamental A story goes somewhere. A story has impact,
way that humans It follows with a purpose, resonates, and
organize, communicate, one or more characters, transforms an
and store information. through a series of events. audience.
By the end, it arrives at a
target destination,
fulfilling the reason for
having been told.
32. A map is simply the beginning
of a story to be told and
contributed to the world.
- A map is a story that opens
the world of GIS
professionals
- A map is a story that opens
the world to understanding
- A map is a story that opens
the world to new discussions
- A map is a story that
precedes action
39. The Hero’s
Journey
*Note: the gray sections to this slide
are above the graphic. Just duplicate
this slide and remove one of the gray
wedges for the section you wish to
discuss
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell