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Semelhante a Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
Semelhante a Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12] (20)
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Word of Mouth Marketing - Past, Present & Future [DFW Social Media Meet Up 07.16.12]
- 1. DFW Social Media MeetUp ~ 7.16.12 @dfwsocialmedia • #dfwsm with your hosts @tonyfancorps & @gisanders
- 2. He’s got the right idea!
- 3. I Like to EAT and TELL
- 4. Can you hear me now?
- 6. Ring Ring...
- 14. Hell Yes!
- 15. Listen Up!
- 16. Speak Up!
- 17. Lets Play!
- 18. Pay Up!
- 19. You’ve... Engaged Monitored Communicated Gamified Rewarded What’s Next?
- 20. Word Of Mouth Marketing is the most powerful form of marketing. It builds brands, drives sales and sparks conversations. Both consumer to consumer, and consumer to brand
- 21. • • Founded in 2004 Currently 400 Members • • Quarterly Seminars & Events Leading Companies such as AT&T, Edelman PR, American Express, Microsoft
- 22. • • How to Measure Word of Mouth How to get People Talking Offline • • How to Work with Influential Talkers How to Stay Ethical & Out of Trouble • Case Studies From: • Southwest Airlines • • Maker’s Mark Louisville Slugger • Costco
- 23. The average consumer mentions specific brands 90 times per week with their friends, family, and co-workers (Keller Fay, WOMMA)
- 24. of online consumers are interested 83% in sharing information about purchases with people they know (Manage Smarter)
- 25. of online consumers 90% trust recommendations from people they know (Econsultancy)
- 26. Traditional Advertising Untrusted Overlooked Low impact Quantity
- 27. Word of Mouth Marketing Credible Trusted Personalized Quality
- 29. Status Update Example from Official Fancorps Facebook Page 17K Likes
- 34. Endorser Solution Simple Sharing Short Term Campaign Driven Focus on Market Research Polls, Offers, Surveys
- 35. Advocate Solution Long Term Capitalize on Affinity Builds Loyalty & Relationships Deep Engagement Continuous Trusted Peer to Peer Recommendations
- 38. Word of Mouth Marketing You must unlearn what you have learned
- 39. Multi-Platform Custom Branded Community Environment Deep Communication Customizable Initiatives Quantified Results & Impact
- 42. “Chilihead Nation” Launched Aug. 2011 Over 6,000 Advocates Identified Advocates’ Combined “Social Reach” of over 1M Average Advocate Has 465 Friends/Followers Average Klout Score of 23 4,500 Social Recommendations/Reviews Created Total WOM Impressions: 2 Million
- 43. Key Take Aways Word of Mouth Marketing is the most powerful form of marketing The First Steps Engage your Consumers 1. Monitor 2. Communicate 3. Gamify 4. Reward Two Types Brand Advocacy 1. Endorsers 2. Advocates
- 45. DFW Social Media MeetUp ~ 7.16.12 @dfwsocialmedia with your hosts @tonyfancorps & @gisanders
- 46. with your hosts @tonyfancorps & @gisanders