Buzz News - Francesca Ferrara

Buzz News il marketing dell’informazione nei social media i i sentieri della notizia on line

parallelismi di mercato ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

filiera di mercato ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fonte: http://it.wikipedia.org/wiki/Broadsheet ,[object Object]

produzione e distribuzione notizia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

marketing editoriale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

passaparola ,[object Object],[object Object],[object Object],[object Object],[object Object]

word-of-mouth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ambassador mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ambassador mission activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

gli strumenti 2.0 (anche) del buzz ,[object Object],[object Object],[object Object],[object Object]

buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

blog buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

(web)reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

(web)reputation by word-of-mouth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

target di conversazione ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

obiettivi e strumenti del buzz (ROI) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

obiettivi e strumenti del buzz (ROI) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

lovemark? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

conclusioni ,[object Object],[object Object],[object Object],[object Object]

francesca ferrara GGD #3 [email_address] http://www.g-localchronicles.eu

Buzz News - Francesca Ferrara

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