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Kingfisher Airline

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Dr. Vijay Mallya is the Chairman and CEO of Kingfisher Airlines, which launched in 2005 with one aircraft and daily flights between Mumbai and Bangalore. Kingfisher positioned itself as a lifestyle brand offering luxury amenities and hospitality. However, it faced challenges from low-cost carriers and changing consumer preferences. The document analyzes Kingfisher's business strategy, competitors, and recommendations to address its operational and profitability issues.

EducaçãoTecnologiaNegócios
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STP Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
S.W.O.T. Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],- Strengths - Weaknesses - Opportunities - Threats
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7 P’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem identification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Pressure Service Price Low cost Carriers changing the game Indigo
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU ,[object Object],[object Object],[object Object]

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Kingfisher Airline