This document discusses user experience (UX) design. It defines UX and differentiates it from user interface (UI). UX considers all aspects of a user's interaction with a company or product, including websites, in-person service, phone/email support, and software advertisements. The document provides tips for good UX design, such as prioritizing usefulness and simplicity, understanding users, and focusing on enhancing their lives through an intuitive design. It also outlines future workshop topics like user research, information architecture, and usability engineering.

1. Designing better UX
ux@absg.com ux.absg.com
Girish Gangadharan
ABSG Enterprise Architecture

2. What is UX?

3. Why should we care?
Vs
Which place would you want to stay in?

4. UI Vs UX
User Interface
User Experience

5. UX elsewhere
* Architects care about more than just the buildings
* Apple does not solely focus just on selling electronics
* Waiting rooms in reputable establishments
* Airlines, hotels, restaurants, health clubs etc.

6. Different perspectives
Courtesy: http://www.nickfinck.com/

7. UX 101
Stop ignoring the obvious
* Apple: MagSafe Power Adapter
* No Late fees
* Upside down Ketchup bottle

8. UX 101
Ask yourself: What am I trying to communicate to the user?
* Is this design element necessary? Will it help or hurt the UX?
* Uncluttered. Uncomplicated. Unambiguous.
* Rethink. Refine. Repeat.
Perfection is achieved, not when there is nothing more to add,
but when there is nothing left to take away.
- Antoine de Saint-Exuper

9. UX 101
Use the constraints to your advantage
Vs

10. UX 101
Ask the right questions. Understand the user.
Vs
* Put yourself in the users shoes.
How can your product/solution make their lives easier?
Simplicity is the ultimate sophistication.
- Leonardo Da Vinci

11. UX 101
Nice to have Vs Need to have.
* Don’t underestimate the importance of the little nice things.
Discount on the
next order
Unadvertised Discounts
at Checkout
Hiding a gift in the
shipment
Price Alert Emails
Follow up calls

12. Wait a second…
How is this different from good old customer service?
* The user experience is a sum of all the interactions
a user has with your organization.
website
in-person service
phone support
software advertisement
email support

13. UX Design Cheat Sheet
Usefulness
Simplicity
?
??
?
?
UX

14. Future workshops
* User Research (requirements)
* Information Architecture (wireframes)
* User Experience Design (learning curve on how to use)
* Usability Engineering (human-computer interaction)
* Visual Design (layout, typography, color scheme)

15. Sample Exercises

16. UX - Tip of the Day
Context
Where am I?
How do I go
back?
What can I
do next?
What’s my
current
state?

17. Questions ?

18. Designing better UX
ux@absg.com ux.absg.com
Girish Gangadharan
ABSG Enterprise Architecture