This is the presentation is made to achieve the objectives of a company using various patent management activities.

1. IP Action Plan Manager-IP, Company α

2. Presentation Plan Background & Objectives of the Company α Patent Portfolio Sales Forecast IP objectives for Corporate objectives

3. Background & Objectives of the Company α

4. Company Information Product A B C D E Technical feature commodity heterogeneous heterogeneous commodity heterogeneous Sales by α Co.Ltd. (2008) 0.7 0.15 0.15 0 0 Market size at present (2008) 3.5 0.2 0.15 1 0.1 Market size in future (2018) 3.5 1 5 3 5 No. of competitors (2008) 5 3 none 3 none

5. Company Objectives 2009 (1) Annual Sales Turnover: US$ 1.2 billion (2) Customer Satisfaction (3) Challenge heterogeneous product/business (4) Launch new product on the market (5) Human Resource Development & Improve Competency (6) Reduce Expense Long-Term Objectives 5 Times Sales Turnover within 10 years Company Objectives

6. Product Sales (USD Billions)

7. Market Growth

8. Competition and Market Growth

9. Market Growth Competition Product A Product B Product C Product D Product E Low Low High High Opportunity Analysis

10. Patent Portfolio

11. Patent Portfolio for Product A Pat No. Name of Invention Expiration Date Defense ability Offense ability Negotiation ability Corporate Image License situation Royalty Income Alliance ability P○○○○○ Process to produce commodity 2016 (8 more years) Low Low Low Good Poor Low Low P○○○○○ Packaging for commodity 2018 (10 more years) Moderate Moderate Moderate Moderate Poor Low Moderate

12. Patent Portfolio for Product B Pat No. Name of Invention Expiration Date Defense ability Offense ability Negotiation ability Corporate Image License situation Royalty Income Alliance ability P○○○○○ Heterogeneous product (product patent) 2019 (11 more years) Good Good Good Moderate Moderate P○○○○○ Process for heterogeneous 2019 (11 more years) Good Good Good Moderate Moderate P○○○○○ Packaging for heterogeneous 2021 (13 more years) Good Good Good Moderate Moderate

13. Patent Portfolio for Product C Pat No. Name of Invention Expiration Date Defense ability Offense ability Negotiation ability Corporate Image License situation Royalty Income Alliance ability P○○○○○ Heterogeneous product (product patent) 2019 (11 more years) Very good Very good Very good Very good Good Good Good P○○○○○ Process to produce heterogeneous product 2019 (11 more years) Very good Very good Very good Very good Good Good Good

14. Patent Portfolio for Product D Pat No. Name of Invention Expiration Date Defense ability Offense ability Negotiation ability Corporate Image License situation Royalty Income Alliance ability P○○○○○ Commodity (Patent Product) 2024 Good Good Good Good Good Moderate Good P○○○○○

15. Patent Portfolio for Product E Pat No. Name of Invention Expiration Date Defense ability Offense ability Negotiation ability Corporate Image License situation Royalty Income Alliance ability Integration level P○○○○○ Heterogenous (Patent Process) 2025 Very Good Very Good Very Good Very Good License out (very good) High Very Good P○○○○○ Heterogenous (Patent Product) 2025 Very Good Very Good Very Good Very Good License out (very good) High Very Good

16. Sales Forecast

17. Sales Forecast Product Expiry 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Product A 2016.00 0.70 0.72 0.74 0.75 0.76 0.77 0.78 0.79 0.80 0.50 0.20 Product B 2019.00 0.15 0.16 0.25 0.35 0.40 0.50 0.55 0.60 0.62 0.65 0.68 Product C 2019.00 0.15 0.35 0.50 0.70 1.00 1.30 1.80 2.20 2.60 2.70 2.80 Product D 2024.00 0.00 0.00 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 Product E 2025.00 0.00 0.00 0.20 0.45 0.90 1.25 1.40 1.55 1.85 1.90 2.00 Total Revenue 1 1.23 1.69 2.35 3.26 4.12 4.93 5.64 6.47 6.45 6.48 % Growth 23 37.4 39.05 38.7 26.4 19.7 14.4 14.7 -0.3 0.47

20. IP objectives for Corporate objectives

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