A Mobile Marketing workshop I held at the 2013 Industry Disruptors conference held on Saturday, November 23rd
http://2013.industrydisruptors.org/#toggle-id-42
By the end of 2013 mobile phones will have overtaken PCs as the most common web access device worldwide. At the moment, people spend on average 12% of their media consumption time using mobile devices, whereas only 3% of advertising budget is funneled through this medium. Therein lies a huge opportunity for both brands and publishers. In that context, it would be of utmost importance to explore how we integrate mobile marketing in our communication strategy.
16. Mobile WEB
# Keep it Simple.
Keep in mind that simplicity is an absolute necessity for a mobile-friendly website.
Photo credit: http://www.flickr.com/photos/12836528@N00/2234031789/ kevin dooley
17. Mobile WEB
# Be concise.
There must be nothing excessive in a mobile website.
Photo Credit: http://www.flickr.com/photos/43322231@N07/5008721616/ leg0fenris
18. Mobile WEB
# Open the door.
The server identifies mobile devices, make sure that mobile visitors are automatically redirected to the mobile page... don’t ask them just serve them
Photo Credit: http://www.flickr.com/photos/16230215@N08/8514010404/">h.koppdelaney
19. Mobile WEB
# It’s all about context.
Remember that actions a person might want to take when using their mobile while out and about are not necessarily the same as when they are using a desktop at
home or a laptop in the office.
Photo Credit: http://www.flickr.com/photos/26646199@N05/6701374511 Wouter de Bruijn
20. Mobile WEB
# Keep it short.
Don’t allow too much text input for users. Even if you require filling a form for some reason, like signup, login etc.
21. Mobile WEB
# Design for the screen.
There are such rules as proper size of buttons and spaces between them, avoiding overloading pages with various images
Photo Credit: http://www.flickr.com/photos/74105777@N00/6005668024 adactio
22. Mobile WEB
# Test for compatibility.
Define the range of devices so your website could be properly tested on them: various devices, operating system versions and screen resolutions.
26. Mobile Apps
#App for apps sake?
If your purpose for developing a mobile app is to only increase your brand impressions and grow your potential client list, think again.
Photo Credit: <a href="http://www.flickr.com/photos/73645804@N00/6305470569/">woodleywonderworks
27. Mobile Apps
# Does it have value?
The first step is to identify exactly what the app’s for, and what you want it to achieve.
Is it to enhance customers’ interactions with you, improve your brand presence, or generate revenue through paid downloads, in-app advertising or purchases?
Photo Credit: http://www.flickr.com/photos/38745062@N02/4158746991/">IronRodArt - Royce Bair ("Star Shooter")
28. Mobile Apps
# Which Platform is best?
Apple iphone - Ipad - Android phone - Android tablets - Windows phone - Blackberry - Firefox etc
Photo Credit: http://www.flickr.com/photos/57054262@N00/139378542/">~Aphrodite
29. Mobile Apps
# Do you know your users?
Will the app’s users be web-savvy or novices? What will their usage patterns be, and on what devices? When do you expect them to use the app, and for how long?
Photo Credit: <a href="http://www.flickr.com/photos/99479626@N00/4916438431/">Eneas</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
30. Mobile Apps
# What is your content?
Apps generally either consume content, or create it. If they are consuming content, it’s vital to know where that content comes from. How it gets into the app
influences the size of the app, and the complexity of making it. Embedding content makes apps harder to update, but simpler to build.
Photo Credit: <a href="http://www.flickr.com/photos/83346641@N00/3562071888/">JD Hancock
31. Mobile Apps
# What’ll it do?
Successful apps are simple, usable and reliable.
It’s better to launch a simple application that does one thing well, than one that does several things badly. The more focused the app’s purpose, the better.
Photo Credit: http://www.flickr.com/photos/21560098@N06/4848880460/ Nina Matthews
32. Mobile Apps
# How to choose partners ?
Please don’t assign the app development to your little nephew... ususally you get what you pay for
Photo Credit: http://www.flickr.com/photos/42769910@N00/135465558/">ChrisL_AK
33. Mobile Apps
# Source code ?
Make sure the code is yours
Photo Credit: www.flickr.com/photos/42769910@N00/135465558/">ChrisL_AK
34. # The devil is in the details
App name
App icon
App screenshot
App store desciption
App store ratings and reviews
35. Mobile Apps
# App Name
Photo Credit: www.flickr.com/photos/42769910@N00/135465558 ChrisL_AK