10. December 2010:
‣ 12.060 Likes
‣Low engagement rate
‣Low frequency on Content update
‣No content Strategy
‣Lack of Branding
11. OUR VISION:
DO WHAT AEGEAN DID BACK IN 2003, WHEN USERS
HARDLY KNOWN WHAT E-TICKET MEANS:
INNOVATE IN 2011
While being able to face the recessionʼs challenges
with a new strategy.
14. What we did
We made a thorough audit on what is being said
* about Aegean, and delivered a Baseline report,
standing on mentions with the use of monitoring
tools.
12/2010
15. What we did
* We made a thorough audit on what is being said
about Aegean, and delivered a Baseline report,
standing on mentions though monitoring tools.
* We rolled out a new content strategy for social media
12/2010
16. What we did
* We made a thorough audit on what is being said
about Aegean, and delivered a Baseline report,
standing on mentions though monitoring tools.
* We rolled out a new content strategy for social media
* We rolled out a new communication plan for social
media.
12/2010
17. What we did
* We made a thorough audit on what is being said
about Aegean, and delivered a Baseline report,
standing on mentions though monitoring tools.
* We rolled out a new content strategy for social media
* We rolled out a new communication plan for social
media.
* We refubrished Aegeanʼs Facebook Page, reflecting
the brandʼs values.
12/2010
30. What we did
approaching 50K likes it was about time to say thanks.
04/03
12/2010
31.
32. Results
17.000 BRAND AMBASSADORS
IN A WEEK.
10/03
12/2010
33. Results
+ 7.000 NEW FANS
IN A WEEK.
10/03
12/2010
34. What we did
First, we launched a game to
revive the Page, then we said a
“thank you”, what was next?
29/03
12/2010
35. What we did
It was about time, give some
value back to the community,
embedding social media in our
core communication vehicle:
OFFERS
29/03
12/2010
36. What we did
WHY NOT LETTING USERS
CHOOSE AEGEANʼS OFFERS?
29/03
12/2010
49. Whatʼs next?
Weʼre up to something.
But we ll keep our mouth shut
until the launch.
50. Whatʼs next?
Weʼre up to something.
But we ll keep our mouth shut
until the launch.
1. Optimize content
2. Even better customer service
3. Keep the conversation going on
4. Roll out innovation.