Student Lifecycle Management - UBTech 2015

Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
1
Student Lifecycle Management:
Leveraging Online Tools for Recruitment, Retention,
and Career Discovery

Understanding Generation X&Y!
Building Your Institutional Brand!
Capturing Student Interest!
Supporting Academic Success!
Driving Career Outcomes!
Measuring Student Success!
!
Agenda

Today’s students were born when Google began and in grade
school when Facebook took off.!

They have
unlimited
information at
their ﬁngertips.!

62%
expect a response
from admissions
within 24 hours
would like to receive
communications tailored
specifically to them91%
Source: Chegg Social Admissions Report 2015

Save Time, Save Money,
Recruit Smarter With Chegg

connects with students from high school through college
Scholarship
Matching
College
Counseling
Career
Discovery
Internship & Job
Matching
Rent or buy
[e]textbooks
Transfer &
Grad School
Matching
College
Matching
Flashcards
& Test Prep
HIGH SCHOOL!
COLLEGE!
POST COLLEGE!
Tutoring Study Tools
& Tutoring

75% of U.S. College Bound High School Students
50% of U.S. College Students
15M+
Students* reached
52/48
% Female/Male
700,000+
Social media followers
*U.S. College Bound High School & College Students Source: Data as of December 2014. Other
sources include Google Analytics, Facebook, Twitter and Instagram
Chegg
Reaches
9M
Monthly visits
71%
18-24
10 minutes
Average time on site
Chegg by the Numbers

Transfer
Recruitment
Global
Recruitment
Graduate
Recruitment
•  Chegg serves over half of all
current college students,
with 1/3 of users enrolled at
a community college.
•  Identify potential transfer
students with an interest in
you and reach out directly at
the point they demonstrate
interest.
•  Leverage digital outreach
services to build your brand
and influence behavior.
•  Reach students in over 160
countries around the globe
through a combination of
armchair recruitment and
direct-to-student outreach.
•  Use our team to help plan
your international travel
opportunities in the top
markets sending students to
the U.S.
•  Utilize applicant screening
services to focus on the top
prospects that meet your
enrollment criteria and goals.
•  Build your brand through
digital marketing solutions
to keep your institution at
top-of-mind of today’s busy
college students.
•  Leverage the Chegg Global
Network to build your
pipeline of prospective
students researching
graduate programs around
the globe.

13
Capturing Student Interest

Building Your Brand
Engage students with media that grabs
their attention and speaks their language.

Location-Based
Mobile Advertising
Introducing a New Way to
Reach Students On-the-Go

Students are always in
motion. Your targeting
should be too…
Recruit students through
location-based mobile
targeting that focuses on
real-time activity and the
highest engaged areas.

91% of consumers have their phones within
arms reach 24 hours a day
The average user checks their
phone 150 TIMES / DAY
Sources: Study by app Locket, 2014. Under the Cover with
College Students. Chegg, 2015.
93% of students own a smartphone

Dynamic geo-fence focuses media on the locations
that show the strongest performance.
Standard Geo-fence
Chegg’s Geo-fence

Chegg Geo-fence
Reach Students at Specific Locations

2-YEAR SCHOOL
CAMPUS CENTER
COLLEGE LIBRARY
Mobile media is
optimized to reach
students based on
their location history.
Create a Unique Student Profile

Mobile banners and interstitials drive to the brand’s mobile site or
a custom branded landing page.

Custom landing page features dynamic
content aligned with the student’s location.
Driving
Directions
Dynamic
Maps
More Info
Click to
CallVideo

Local

News&Info

Men&
Sports

Entertainment

Women

Social

Sample Network

Recruit Students
On-the-Go with Chegg
•  Target high school students in
specific markets
•  Connect with students as they visit
your campus
•  Reach transfer students on 2-year
campuses

Capturing Student Interest
Connect with undecided students who are researching your
school & schools like yours at the height of their interest.

Qualiﬁed students with an active and
demonstrated interest in your school!
!
Best-ﬁt matches who are actively
searching and need to hear from you!
Chegg has the largest opt-in database of students
actively researching schools.

Chegg
Cloud
Inquiries
•  Reach 8/10 college-bound students
actively researching schools across the
web on the most popular college search
sites.
•  Focus resources on students who have
actively “raised their hand” an expressed
an interest in you.
•  Respond to students at the height of their
interest, not when they have to take a
standardized test.

Cloud
Connect students
who have raised
their hand to be
contacted by your
institution.
18 sites & apps and growing!

Chegg aggregates student data from the most popular college
search sites and delivers interested students and best-fit
matches directly to your CRM for immediate inclusion in your
recruitment campaigns, reports, and analytics.
Cloud + CRM

Chegg
Match+
•  Identify and reach students who have not
yet indicated an interest in you, but based
on their profile and schools they are
interested in should be.
•  Recruit students with “more than a test
score” and use real-time web behavior
and consideration sets.

What if we could
harness the behavioral
data from students as
they search for
schools to find the
perfect matches for
your school?

!
Chegg User
Behavior Data!
!
Chegg Cloud!
Data!
Science of Match+
Sophisticated algorithms analyze
millions of data points submitted
by students and collected during
their visits to our network to
identify those that are the best ﬁt
for your institution. !

!
Academic!
Performance!
!
Grad!
Year
Geography!
Match+
fined tuned to meet
your admissibility
criteria
Gender!
Behavioral
Interest in
Similar
Schools

Interest-Based Retargeting
Reach students minutes after they express interest
in your school or your peers.

Retargeting •  Reach students minutes after they
have expressed interest in your
school.
•  Reinforce your brand across the web,
focusing impressions only on students
with an interest in you.
•  Create clear calls to action to engage,
inform, and remind your prospective
students.

introducing a new way to
reach students minutes
after they begin the
admissions process.
Retargeting

Support Academic Success
Learn how Chegg is working to improve student outcomes by
saving them time and money while helping them get smarter.

Poor Outcomes, Insanely High Costs…
Not OK
Chegg Has a Relentless Focus on Student Outcomes
Sources: 1 NY Federal Reserve; 2 Bureau of Labor Statistics; 3 Voice of the Graduate (McKinsey and Chegg); 4 National Center for Education Statistics
10.6%
Unemployed2
45%
of Grads are in
jobs not requiring
4-year degree3
41%
Drop out
of college4
$1.1 Trillion+
Student Loan Debt1

Because Chegg Improves Their Outcomes
Students Use Chegg to Solve Problems

Helping Students Today Requires
Leveraging Technology & Data to Answer These Questions
High School College
How do I pay for
college?
What materials do
I need for
classes?
What else do I
need?
What college
should I go to?
What major
should I study?
How do I build
career skills?
What courses do I
take?
How can I do
better in class?
Should I go to
college?
How do I improve
my chances?
Where do I find an
internship?
Get me a job!

190,000+
Internships listed
Chegg is Committed to Improving Student Outcomes
15 M+
Students* reached
6 M
Textbooks delivered
$500+ M
Saved by students
1 M+
Digital Subscribers
10,000+
Online Tutors
*U.S. College Bound High School & College Students
Source: Data as of December 2014

Over $1 Billion in Scholarships To Help Students Pay for College

Chegg Learning Services
homework help
Chegg Study
online tutoring
InstaEDU

said using Chegg Study helped me
understand my homework better
said they would recommend
Chegg Study
Chegg Study Helps
91%
92%
said my grades went up
because of Chegg Study77%

said that they got
90%
Chegg Tutoring Helps
10,000+
of students
•  greater confidence
•  better grades
•  less stress
tutors available
5M +
minutes tutored
in 2014
Integrates with
Blackboard

58%
Chegg Tutoring Already Making an Impact
% of students on campus using Chegg
(7/10 students use Chegg for something other than a textbook)
Integrates with
Blackboard
75%
91%
73%

Drive Career Outcomes
Understand the main reason students pursue higher education and
how Chegg supports career discovery and planning.

Q: What are the main reasons you decided to go to college?
73% 71%
57%
43%
32%
Gain greater
earning
potential
Be ready to
work
Become strong
critical thinker
Get broad
general
education
Gain skills
employers value &
willing to pay for
Source: Improving Student Outcomes, Crux Research, March 2014
Get
employed
67%
A reminder …
students go to college for jobs & money

Chegg Helps Students Seek Valuable Career Advice and
Experiences on the Largest Internships Marketplace

Students Seek Valuable Career Advice and Experiences
on the Largest Internships Marketplace
Integrates with
Blackboard

Closing the Feedback Loop on Student Outcomes
•  Outcomes study on recent grads to
report back on career placement and
satisfaction
•  National study of over 200,000 Chegg
users from the class of 2015
•  Immediately after graduation
•  3, 6, and 12 months post-grad
•  Chegg can facilitate surveys of your
recent alums in partnership with CSO
and compare with national aggregate
data for benchmarking
Serving
nearly 200
institutions
and
growing

Closing the Feedback Loop on Student Outcomes
•  Use your school’s data for:
•  admissions recruiting
•  academic and career advising
•  alumni relations
•  Reporting to professional association &
accrediting bodies

62
THANK YOU!
Slides and more at http://edu.chegg.com

Student Lifecycle Management - UBTech 2015

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