http://www.mtaylorsevents.co.uk This PowerPoint presentation looks at things to consider when organising a conference including the different conference venues in London
2. Conferences
A lot of organisations run conferences to
get new clients. Seminars are a very good
method of demonstrating your
competencies in front of prospects.
Furthermore they give you the
opportunity to meet prospects and with
any luck, close those vital contracts.
Merchant Taylors’ http://www.mtaylorsevents.co.uk 2
3. The audience is key
An amazing conference demands a
great audience. Unless the right guests
attend, you are not likely to get a lot of
business. Like with all marketing, it all
comes down to targeting. To do this
though requires time which means
booking a venue that will do a great
deal of the planning for you.
Merchant Taylors’ http://www.mtaylorsevents.co.uk 3
4. London
Being the business hub of Britain, London is the
perfect location to hold a conference but with lots of
good conference venues in London, deciding on the
appropriate venue can be extremely tough. Of course
one of the simplest ways to arrange a conference is
to hire an event planner. They will arrange everything
for you and take responsibility should something go
wrong. This however is an added expense and one
that many people can't afford as they try to keep
costs to a minimum. Assuming that you will organise
the seminar yourself, what should you search for to
make sure your expo is effective?
Merchant Taylors’ http://www.mtaylorsevents.co.uk 4
5. Pick a conference venue that is easy to get to
A venues location may have a large
impact on the number of delegates that
show up. The harder it is for delegates
to get to the conference venue, the
fewer delegates will attend. It's a good
idea to pick a London events venue with
a good location which is close to the
majority of your guests.
Merchant Taylors’ http://www.mtaylorsevents.co.uk 5
6. Drinks and Canapés
It's normal to give guests drinks on
arrival. This can be an excellent
opportunity to impress also. Rather
than just offering coffee and tea, how
about offering fruit drinks as well and
some canapés.
Merchant Taylors’ http://www.mtaylorsevents.co.uk 6
7. Service
Making sure that you've invited the
correct delegates is fundamental.
Usually though, sending invites is done
last and the top priority is placed on
choosing the conference venue and
arranging audio-video equipment.
When booking an events venue, you
need to book one that'll look after most
of the organising for you. This will
enable you to focus on inviting the right
guests.
Merchant Taylors’ http://www.mtaylorsevents.co.uk 7
8. Size of the venue
The venue size can have a huge influence on your event.
Impressions are very important and booking an events venue that
is too large could make your seminar appear unpopular. It also
wastes your budget.
The main reason people book the wrong sized venue is because
they don't know the number of delegates that will show up when
looking for conference venues in London. The simplest way to get
around this problem is to hire an events venue that has several
conference rooms and will enable you to move rooms if required.
Merchant Taylors’ http://www.mtaylorsevents.co.uk 8
9. Are you looking for a conference venue?
Give Merchant Taylors’ a call
020 7450 4459
www.mtaylorsevents.co.uk
Merchant Taylors’ http://www.mtaylorsevents.co.uk 9
