Video content from chain to network

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The changing world of (video) content demands new content strategies. This is a short presentation of these changes. Simple models create reference for marketers and media managers and other interested in video content.

Negócios Tecnologia

Video Content Value From chain to network Gijsbregt Brouwer June 2007

Video Content Value Chain: linear fee based ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video Content Value Chain: linear fee based Format Rights Raw video Edited video License fee Development fee Distribution fee Subscription Video on a channel + ads packaged Video on transport Video in the consumers home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer

Video Content Value Chain: linear advertisement based ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video Content Value Chain: linear advertisement based Format Rights Raw video Edited video Development fee Non spot fee Distribution fee Subscription Video on a channel Video on transport Video in the consumers home ,[object Object],[object Object],[object Object],[object Object],Producer: Sub- contractor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer Commercial fee through sales

Video Content Value Network: non-linear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video Content Value Network: non-linear Stap 3 Advertisement Rights Different formats Raw video Edited video Video on the consumers device Video programmed on a channel Video transport Video storage

Video Content Value Network: non-linear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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