Presentation given on February 10th, 2012 for the Royal Dutch Track & field Union (atletiekunie) on social media and running/training for runners

1. Engaging the runner
Waarom nog trainen, met een a
trainer?
Gijsbregt Brouwer
Start to run trainersbijeenkomst- Zeist - 10/02/2012

3. Gijsbregt Brouwer
www.sportnext.nl
www.brightguys.nl

4. Changed world:
Changed training?

5. 5 trends 2012

6. Crowd sponsoring
Urban sports
More than social media
Beyond the commodity
Rethinking principles

7. Consumer

8. Producer

9. Media

10. Brand

11. Disruption

12. Athletes in charge

13. Sponsors own the rights

14. Realtime highlights

15. Consumers produce

16. Amateurs are pro’s

17. Middle man is out

18. Sports =
experience

19. Deepen:
• Mobile
• Smart stadium
• Digital signage
Broaden:
• Communities
• More content
• Sport date/meet
Lengthen:
Experience 1.0: • Communities
• No mobile • Games
• No web 2.0 • Planning
• Not personal • Blogs
• No context • Registration

24. Sharing the experience

25. Crowd sponsoring

26. 1 sponsor
many sponsees

28. 47K runners
2.5M New Yorkers
7M digital fans

29. Urban sports

30. Beyond social media

31. Sports
Mobile
Rotterdam
Social
Creativity

32. Beyond the commodity

33. Rethinking principles

34. Rethinking principles

35. It’s an app world

40. 40

41. 41

42. Follow me @gijsbregt