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Sports2.0 US vs EU 2008
- 3. Mission Bringing the optimal experience into sport US Sports Culture For profit Schools & companies Marketing & media driven
- 5. Strategy Cry havoc and let slip the dogs of war EU Sports Culture Not for profit Clubs & federations Society & vitality driven
- 16. US EU 1) Media driven 2) Enhance stadium experience 3) Time for sport assets to act
- 18. EU US 1) Active sponsor value 2) Enhance events for athletes 3) Time for sponsors to act