Tour de Marketing - on the business of the Tour de France
Emba sportmarketing jaar 1 2013
1. Future of sports
Creating sports experiences
in a world that talks back
Gijsbregt Brouwer
Executive MBA Sportmanagement - Wagner Group- 29/03/2013
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2. Disruption
Facts & trends
Inspiration - cases
People
Assignments
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94. Examples of
1) fan engagement
2) sports participation
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95. Deepen:
•
Mobile
•
Smart
stadium
•
Digital
signage
Broaden:
•
Communi5es
•
More
content
•
Sport
date/meet
Lengthen:
Experience
1.0: •
Communi5es
•
No
mobile •
Games
•
No
web
2.0 •
Planning
•
Not
personal •
Blogs
•
No
context •
Registra5on
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