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Future of sports



                            Creating sports experiences
                             in a world that talks back



                              Gijsbregt Brouwer
          Executive MBA Sportmanagement - Wagner Group- 29/03/2013
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Disruption
                       Facts & trends
                     Inspiration - cases
                           People
                        Assignments

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Disruption


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Artist?




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Parody?




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Producer?




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Fans?




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Artist?




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Consumer




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Producer




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Media




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Brand




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1 op 1




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  1 naar veel




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Veel naar veel




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Disruption




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Disruption




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Disruption




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Disruption




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Disruption




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Disruption




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Facts


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Social networks world wide

           Facebook          Twitter         Google+         Linkedin   Instagram     Tumblr        Pinterest


           1000
                      1000



             750



             500
                                       500

                                                       400

             250
                                                                  225
                                                                          180
                                                                                    150

                0                                                                              50
                                                                 2013




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Facebook



   3+ billion likes &
      comments
       per day
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Facebook



     1 trillion +
  views per month
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Twitter



          1 billion tweets
            per 3 days
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Twitter




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YouTube



               4 billion video
               views per day
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YouTube



          every minute
         72 hour upload
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Mobile revolution




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Mobile revolution




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Internet & TV



>3 hours per day
At the same time
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Trends
                     SPORTNEXT 2013


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Buiten is het nieuwe binnen




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Superhumans




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Screens everywhere




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Screens everywhere




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Screens everywhere




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Niches rule!




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Niches rule!




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Back to basics




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Back to basics




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Trends
         2nd decade 21st century


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SoLoMo




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SoLoMo




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SoLoMo




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Crowds




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Crowds




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Smart wear/gear




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Smart wear/gear




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Smart wear/gear




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Smart stadiums




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Smart stadiums




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Realtime world




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Realtime world




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W sports




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W sports




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W sports




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Urban sports




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Digital = personal




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Digital = personal




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Digital = personal




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Digital = personal




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End of mythification




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Inspiration


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Nr. 1 sports brand




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Nr. 1 sports brand




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Nr. 1 sports brand




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Nr. 1 sports brand




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Nr. 1 sports brand




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Nr. 2 sports brand




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Nr. 2 sports brand




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Nr. 2 sports brand




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Nr. 2 sports brand




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Nr. 2 sports brand




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NL example (my case)




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Products


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Applications




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Target groups




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Stories and heroes




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Platforms




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People




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Q&A!


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Examples of

1)                     fan engagement
2)                   sports participation


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Deepen:
                             •	
  Mobile
                             •	
  Smart	
  stadium
                             •	
  Digital	
  signage
   Broaden:
   •	
  Communi5es
   •	
  More	
  content
   •	
  Sport	
  date/meet

                                           Lengthen:
Experience	
  1.0:                         •	
  Communi5es
•	
  No	
  mobile                          •	
  Games
•	
  No	
  web	
  2.0                      •	
  Planning
•	
  Not	
  personal                       •	
  Blogs
•	
  No	
  context                         •	
  Registra5on




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Fan engagement




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Fan engagement




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Fan engagement




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Realtime world




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Realtime world




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Realtime world




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Sport participation




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Sport participation




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Sport participation




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Sport participation




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Sport participation




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Sport participation




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Assignments
          2 teams
  develop a new concept:
1)   for fan engagement
2) for sports participation

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What's next?


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Follow me @gijsbregt




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