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About SPEEDcat™ Deluxe 1.0 Application Search SPEEDgate™ is the premier year-make-model parts search function for your website. Connected with SPEEDcat™, your website will always be up-to-date. D E L U X E
About SPEEDcat™ Deluxe 1.0 Online Marketing Digital Performance’s Comparison Shopping Guide™, Syndicated to 70+ enthusiast websites Over 500,000 visitors each month Over 250 resellers in our network. D E L U X E
Some Terms You’ll Hear A Lot ACES (AAIA Catalog Enhanced Standard): current electronic cataloging standard comprised of vehicle year, make, model, engine and vehicle attributes in a relational database. Files are in an XML. PIES (Product Information Exchange Standards): standardized fields of product information, like part number, descriptions, price, dimensions, etc. Files are in an XML. AAIA Legacy: original AAIA electronic catalog standard for vehicle year, make, model, and engine in a flat file format. Delimited Text File: an array of data separated by any character; most common delimiters are tabs, commas, and vertical bars (aka, “pipe”). This is a flat file format. XML (Extensible Mark-up Language): tags that define and validate data and facilitate transmission and interpretation of data between organizations. D E L U X E
Product data standard is used fortrading between you and yourbusiness partners.
Sample product ﬁelds Brand Identification Part Number Part Type Part Description Pricing Universal Product Code (UPC) Dimensions and Weight Images D E L U X E
SEMA BTC PIES Template Before using Template, be sure to choose "FILE" andPIES Data Standards - Product Load Sheet Template (Rev 3 | 11-2008) "SAVE-AS" to rename the spreadsheet! Click any Template Field below. An Instruction Box will then appear on the spreadsheet next to field selected. Yellow Fields - Required by Distributors Blue Fields - Highly Requested by DistributorsIMPORTANT! Fields with "Pull-Down!" above and below the field title indicate that you MUST make a choice from the Pull-Down Menu. All other entries are invalid! Pull Down Retail Retail MAP AAIA Brand ID Part Number Product Description Application Flag Part Type ID Retail Price Unilateral Jobber Price WD Price Price Price B20 B15 C05 (DES) BNN B64 D35 (RET) D35 (RMP) D35 (UNI) D35 (JBR) D35 (WD1) BGRM 1261162 Brake Caliper Set Y 12543 1325.99 1179.99 1799.99 1000.00 800.00 Pull Down SEMA BTC PIES template contains 54 fields, 12 are required.
Key product ﬁelds Part Numbers No special characters (*, /, $, ”, etc.) Descriptions Should describe the part and not just what vehicle it fits. UPC/GTIN Without this, your products can sit up to 72 hours before going to the shelves Images Minimum 1500x1500 pixels (5”x5” at 300dpi) White background Leave between 5-15 pixels around border Keep shadows to a minimum Pricing Make sure your pricing is current D E L U X E
Examples of Good & BadDescriptions D E L U X E
Examples of Good & BadDescriptions BAD descriptions from manufacturers 00-02 Mustang V6 polished rtr drld sltd zp frnt 1988-96 Corvette 13in. Lh GOOD descriptions from manufacturers [Mfr Brand] Polo shirt – XL – Navy May be silly – but you know what the part is, don’t you?! Universal Air Filter-Dual Flange-Oval-Rubber-Offset This description is only 59 characters. You have up to 80! D E L U X E
Application (aka, vehicle fitment) data isused to determine what your part is andwhich vehicle or vehicles your parts fit.
Application/Vehicle Fitment Fields D E L U X E
Application/Vehicle Fitment Fields Brand Identification Part Number Part Type Year or Year Range Make Model Sub-model (if needed) Engine (if needed) Vehicle attributes/qualifiers (if needed) D E L U X E
How can SPEEDcat™ Deluxehelp me with my business?
Distribute consistent data to allyour sales channels D E L U X E
Distribute consistent data to allyour sales channels il reta distribution online D E L U X E
SPEEDcat™ can help you to… Reduce costly data errors. Remain compliant to industry data standards as they continue to evolve. Access parts information and pricing for quick updates. Distribute and help sales channels sell your parts through accurate parts data any time from any where. Print partial or full application guide sheets to send as needed. D E L U X E
SPEEDgate™ can… Streamline your process of keeping parts data up-to-date on your website. Be customized to blend effortlessly with your website’s color scheme. Be connected to third-party shopping cart systems to enable either B2B or B2C sales. Be connected to your web analytics so you can track search activity and refine your parts data. D E L U X E
SPEEDcat™ Quick TourYou will receive one-on-one training, but here aresome of the more important functions inSPEEDcat™.
Brand and product recognition onDPI’s Comparison Shopping Guide™ D E L U X E
Brand and product recognition onDPI’s Comparison Shopping Guide™ Syndicated to over 70 enthusiast and forum websites Available to over 4 million visitors monthly Over 250 resellers participating Contains products from over 3 million parts and accessories D E L U X E
D E L U X E 1.0Digital Performance Inc.4701 Von Karman Ave, Ste 100Newport Beach CA 92660949.379.6300 firstname.lastname@example.org